Brands are launching plush toys with tech features to enhance the sleep routine
Trend - Brands are creating updated versions of the traditional plush toy to enhance the sleep routine of children. These new features are implemented either as interactive elements or as health trackers, allowing the tech-savvy innovations to bring something else to the table in addition to bedside companionship.
Insight - Millennial parents are open to technology when it comes to raising their children and as a result, many opt-in for a hybrid tactic that pairs traditional upbringings with tech-powered features. As a result, many parents and their children are enjoying an added benefit that extends to convenience, accessibility, cost, and even education.
Insight - Millennial parents are open to technology when it comes to raising their children and as a result, many opt-in for a hybrid tactic that pairs traditional upbringings with tech-powered features. As a result, many parents and their children are enjoying an added benefit that extends to convenience, accessibility, cost, and even education.
Workshop Question - How might your brand balance the traditional and the digital in your product/service?
Trend Themes
1. Tech-enhanced Plush Toys - Brands are leveraging technology to enhance traditional plush toys, offering interactive or health tracking features.
2. Multimedia Comforting Toys - Plush toys with built-in multimedia features to provide audio and visual comfort to kids, especially in new or scary environments.
3. Robotic Stress-relieving Toys - Toys that combine robotic functions with soft, plush designs to help reduce stress and anxiety in children.
Industry Implications
1. Toys and Games - These trends offer opportunities for toy companies to disrupt the traditional plush toy market with technology, multimedia features, or robotic functions.
2. Wearables and Health Tech - These trends offer opportunities for the integration of health tracking features into devices specifically designed for children.
3. Media and Entertainment - These trends offer opportunities to create engaging multimedia content that can be paired with plush toys for added value and comfort.
7 Featured, 60 Examples:
124,606 Total Clicks
Date Range:
Jul 18 — Jan 22
Trending:
Warm
Consumer Insight Topics:
