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Updated Plush

Brands are launching plush toys with tech features to enhance the sleep routine

Trend - Brands are creating updated versions of the traditional plush toy to enhance the sleep routine of children. These new features are implemented either as interactive elements or as health trackers, allowing the tech-savvy innovations to bring something else to the table in addition to bedside companionship.

Insight - Millennial parents are open to technology when it comes to raising their children and as a result, many opt-in for a hybrid tactic that pairs traditional upbringings with tech-powered features. As a result, many parents and their children are enjoying an added benefit that extends to convenience, accessibility, cost, and even education.
Workshop Question - How might your brand balance the traditional and the digital in your product/service?
Trend Themes
1. Tech-enhanced Plush Toys - Brands are leveraging technology to enhance traditional plush toys, offering interactive or health tracking features.
2. Multimedia Comforting Toys - Plush toys with built-in multimedia features to provide audio and visual comfort to kids, especially in new or scary environments.
3. Robotic Stress-relieving Toys - Toys that combine robotic functions with soft, plush designs to help reduce stress and anxiety in children.
Industry Implications
1. Toys and Games - These trends offer opportunities for toy companies to disrupt the traditional plush toy market with technology, multimedia features, or robotic functions.
2. Wearables and Health Tech - These trends offer opportunities for the integration of health tracking features into devices specifically designed for children.
3. Media and Entertainment - These trends offer opportunities to create engaging multimedia content that can be paired with plush toys for added value and comfort.
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 60 Examples:
124,606 Total Clicks
Date Range:
Jul 18 — Jan 22
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Robotic Stress-Relieving Cats
Robotic Stress-Relieving Cats
The Amagami Ham Ham Has Interactive Stress-Reducing Capabilities
The Amagami Ham Ham is a robotic cat designed to help people reduce stress levels. While the toy cat boasts robotic functions, it has a plush and furry design for additional comfort. A Japanese... MORE
Toothless Monster Toys
Toothless Monster Toys
'The Toothless Monster' Plush Updates Tooth Fairy Traditions
Three Little Hens, a children’s toy company, launched ‘The Toothless Monster’ as a fun toy for kids that “magically” gains teeth of its own as children lose them. The... MORE
Comforting Plush Toy Headphones
Comforting Plush Toy Headphones
The 'HugPhones' Help Kids Feel Safer in New Environments
The ‘HugPhones’ plush toy headphones are a multimedia solution for children that will help them to feel more comfortable and safe when heading into new environments or scenarios they... MORE
Safety-Enhancing Plush Toys
Safety-Enhancing Plush Toys
The 'StArY' Unicorn Toy Features a Light-Up Horn for Added Security
It’s no secret that many children will develop feelings of uneasiness or fear at nighttime when heading to bed, so the ‘StArY’ unicorn toy is intended to help calm these woes.... MORE
Juvenile Vital Sign Trackers
Juvenile Vital Sign Trackers
The 'MARY' Health Wearable is for Kids Aged 0 to 10
The ‘MARY’ health wearable is an advanced piece of equipment for parents to integrate into the lifestyle of their children to ensure they are always in optimal health. The device works... MORE
Interactive Plush Bear Toys
Interactive Plush Bear Toys
The FurReal Cubby is Interactive with Changing Day and Night Modes
The FurReal Cubby is an interactive plush toy that is made for kids—it is an expressively adorable cub that plays during the day and has a night mode. The interchangeable modes adapt to... MORE
play_circle_filledHeroic Bedtime Toys
Heroic Bedtime Toys
The Bedtime Defenderz Plush Toys Help Kids Feel Protected at Night
Bedtime Defenderz is a new range of 10-inch plush toys designed to provide kids peace of mind and protection when it’s time to go to sleep. There are five characters in the series, each of... MORE

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