Brands are streamlining animal-related agricultural processes with mobile apps
Trend - Many companies are introducing technology to the agricultural sector, most commonly in the form of equipment and mobile applications. Recently, a focus has been placed on apps that streamline the sale, adoption, and breeding of livestock.
Insight - Individuals in the agricultural sector look for accessible tools that will allow them to streamline processes to meet needs for higher degrees of precision and convenience. Since people who work in this industry are also pressured to keep up with modern innovation and changing consumer habits to stay efficient, they opt-in for solutions that involve technology and social media.
Insight - Individuals in the agricultural sector look for accessible tools that will allow them to streamline processes to meet needs for higher degrees of precision and convenience. Since people who work in this industry are also pressured to keep up with modern innovation and changing consumer habits to stay efficient, they opt-in for solutions that involve technology and social media.
Workshop Question - How might your brand streamline a process to suit consumer needs?
Trend Themes
1. Technology in Agriculture - Farms are turning to technology in the form of equipment and mobile applications to streamline processes in animal agriculture.
2. Social Media for Agriculture - Farmers are finding new ways to use social media and apps to connect with potential partners, buy and sell animals and equipment, and network with peers.
3. Livestock Management Apps - From cow adoption apps to matchmaking apps for cattle buying, a growing number of apps are designed specifically to help livestock management in agriculture.
Industry Implications
1. Agriculture - Farmers and others in the agriculture sector can find disruptive innovation opportunities by incorporating technology and social media into their day-to-day processes.
2. Animal Husbandry - Innovations in livestock management apps and technology provide new ways to care for and breed animals for profit.
3. Mobile App Development - Developers can find new business opportunities in creating apps that serve the needs of farmers and others in the agriculture sector, providing streamlined and accessible solutions for a growing market.
