Businesses related to air travel adopt eco-friendly practices
Trend - Airports and airlines are aiming to remediate some of their contributions to climate change by incorporating eco-friendly practices or production in their services. These include everything from waste-reduction to energy-positive conceptualizations.
Insight - As consumers become more aware of the dangers of climate change, they're looking for ways both big and small to slow down their personal impact. While minor changes in their daily routines are most convenient, committed (and often, affluent) consumers are looking for how they can reduce their impact in larger ways–be that in transportation, travel, and even homeownership.
Insight - As consumers become more aware of the dangers of climate change, they're looking for ways both big and small to slow down their personal impact. While minor changes in their daily routines are most convenient, committed (and often, affluent) consumers are looking for how they can reduce their impact in larger ways–be that in transportation, travel, and even homeownership.
Workshop Question - How could your brand make significant contributions to the fight against climate change?
Trend Themes
1. Eco-friendly Practices in Air Travel - Airports, airlines and airplane manufacturers are incorporating sustainable operational practices and energy-positive concepts to reduce the carbon footprint of air travel.
2. Reusable and Recyclable In-flight Products - Airlines are focusing on reducing the environmental footprint of passenger service by adopting eco-friendlier products such as recyclable cups, utensils, and compostable packaging.
3. Eco-friendly Rewards Apps for Travel - Apps such as Miles give rewards to users who choose eco-friendlier modes of transportation when traveling by land.
Industry Implications
1. Aerospace - Opportunities in eco-friendly aircraft design, manufacture and maintenance.
2. Hospitality - Opportunities to provide sustainable hospitality services for environmentally conscious travelers.
3. Transportation and Logistics - Opportunities in the creation of eco-friendly transportation systems and infrastructures to reduce carbon footprint.
