Standard hygiene products are redesigned to reduce waste
Trend - Single-use hygiene products are often necessary but, unsurprisingly harmful to the environment for the waste they produce. Emerging brands in this space are prioritizing hygiene-related products that aim to reduce consumer waste with designs that are easily cleaned or sterilized, rather than thrown away after use.
Insight - Consumers are becoming increasingly adopting preventative care routines as concerns about personal hygiene are raised in the face of issues like virus-spreading. The measures they have to take in order to achieve this form of maintenance are often at a crossroads with consumers' growing desire to live in a way that's less harmful to the environment. Brands that are able to avoid wasteful production or use are more favorable to these consumers.
Insight - Consumers are becoming increasingly adopting preventative care routines as concerns about personal hygiene are raised in the face of issues like virus-spreading. The measures they have to take in order to achieve this form of maintenance are often at a crossroads with consumers' growing desire to live in a way that's less harmful to the environment. Brands that are able to avoid wasteful production or use are more favorable to these consumers.
Workshop Question - How could your brand prioritize waste-reducing production/design?
Trend Themes
1. Reusable Hygiene - The trend towards sustainability in the hygiene industry is set to grow as single-use items gain criticism for waste production.
2. Eco-friendly Products - Brands focusing on eco-friendly products are gaining popularity with increasing health awareness of consumers being at a crossroads with wasteful production practices.
3. Natural and Organic Oral Care - The market for natural-based oral care products is set to soar as consumers look for ways to keep teeth clean naturally.
Industry Implications
1. Personal Hygiene - The personal hygiene industry needs to adopt eco-friendly practices as more consumers demand environmentally conscious alternatives to standard one-use products.
2. Travel - Products that are designed for travel to help reduce plastic waste, such as LastSwab and LastTissue, are on the rise and set to benefit travelers seeking to reduce the ecological footprint of their journey.
3. Oral Care - The oral care industry has the opportunity to target the increased health and wellness aware demographic drawn to natural ingredients, like activated charcoal, and eco-friendly packaging.
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Date Range:
Apr 19 — Mar 20
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