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Enhanced Drop

Traditional drops and chews are elevated with wellness-based ingredients

Trend - Most consumers are accustomed to taking drops or chews for sickness-related ailments, like a sore throat or cough. Now, brands in this space are offering the same products but with enhanced ingredients themed around “wellness,” with benefits like energy-boosts and mood-elevation.

Insight - For today’s consumer, achieving “wellness” isn’t just done through diet and exercise—it’s an ongoing part of their lives that includes everything from how they socialize to their mental health. In the process of wellness, these consumers seek out both large and small ways that they can tweak their routines in order to maintain their mental and physical health. Brands that empower them in this process in a way that’s convenient are a priority for these consumers.
Workshop Question - How is your brand offering “wellness” to its customers?
Trend Themes
1. Wellness-based Ingredients - Consumers seek out enhanced drops or chews with ingredients themed around wellness for benefits like mood-elevation making this a priority for consumers.
2. Convenient, Portable Supplements - On-the-go supplements, like lozenges, gummies, and drops offer a quick and effective way for consumers to support personal health benefits while being convenient to take without the need for water or a lot of preparation.
3. Functional Ingredients - Consumers are looking for products with functional ingredients that aid in their health like adaptogenic ingredients, caffeine, and supportive herbs like raspberry and fennel.
Industry Implications
1. Health and Wellness - With consumers focusing more on wellness, health and wellness industry professionals can utilize wellness-based ingredients in their product offerings to meet the growing demands of consumers.
2. Supplements - The supplement industry can offer more convenient and easy-to-use options like lozenges, gummies, and drops to attract consumers looking for on-the-go support and functional ingredients.
3. Medicine - Companies can partner with medicine manufacturers to develop products like fast-acting drops, lozenges, and sprays that offer effective and fast relief from symptoms of illness.
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 56 Examples:
78,845 Total Clicks
Date Range:
Jun 18 — Nov 21
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Functional Adaptogenic Lozenges
Functional Adaptogenic Lozenges
Kindroot Adaptogems are Low-Sugar Vegan Herbal Lozenges
Kindroot Adaptogems are gluten-free, plant-based herbal lozenges that are low in sugar and packed with adaptogenic ingredients that boast functional benefits. The soothing lozenges offer a... MORE
Energizing Nootropic Wafers
Energizing Nootropic Wafers
Brain Wafers Enhance Focus & Provide Mood and Memory Support
Brain Wafers fill a gap in the nootropics space and they take the form of lozenges that can be taken anywhere and promises a much more enjoyable consumption experience than tablets. The on-the-go... MORE
Functional Caffeinated Gummies
Functional Caffeinated Gummies
Products from the Seattle Gummy Company are Now Available on Amazon
The Seattle Gummy Company was launched across the United States on Amazon. The company was founded by Dr. Connie Wan, and the two products that will be listed on Amazon include Mocca Shots High... MORE
Functional Wellness Drops
Functional Wellness Drops
Wellsweet's "Functional Dextrose Drops" Contain Ingredients Like Biotin
Just as people are familiar with taking a cough drop when they have an irritated throat, Wellsweet offers wellness drops that boast different benefits and offer a proactive approach to supporting... MORE
Herbal Pregnancy Chews
Herbal Pregnancy Chews
Traditional Medicinals Makes Individually Wrapped Herbal Supplements
Traditional Medicinals’ pre- and postnatal collection of herbal supplement collection includes nutrition bars, teas, lozenges to ease morning sickness, as well as chews to support a healthy... MORE
Fast-Acting Sore Throat Products
Fast-Acting Sore Throat Products
Mucinex InstaSoothe Tackles Sore Throat Symptoms
The Mucinex InstaSoothe range is being launched by the Reckitt-owned brand just in time for cold & flu season to provide consumers with a way to help get fast, effective relief from a sore throat.... MORE
Caffeinated Cough Drops
Caffeinated Cough Drops
Vicks ProActive is a Liquid-Filled Cough Drop with Caffeine
Vicks ProActive introduces a partially familiar and partially new product experience, as the sugar-free, liquid-filled cough drop contains “a caffeine kick without the taste of coffee.”... MORE
Pocket-Friendly Cough Drops
Pocket-Friendly Cough Drops
Halls minis Come Conveniently Packaged and Ready to Enjoy
The Halls minis cough drops are a pocket-friendly alternative to the brand’s original products that will offer consumers with a convenient way to always keep the lozenges on hand for when they&#... MORE

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