Squishmallows is Inviting Fans to Drop Into the Brand Like Never Before
Laura McQuarrie — June 24, 2022 — Marketing
References: prnewswire
Squishmallows, the huggable and collectible plush toys that have taken the world by storm, is inviting this year's VidCon attendees to immerse themselves in the brand like never before thanks to a human-sized claw machine. Attendees will get the once-in-a-lifetime chance to get elevated, then dunked into a soft pool of Squishmallows.
The experiential activation will give attendees the chance to take home any plush toy they're able to grab after taking the plunge into the plush pit. To speak to the event's audience of young content creators and fans, the booth will also feature a full backdrop with a couch adorned with Squishmallows, plus it will share appearances by Cameron the Cat, mini-claw machine challenges and more.
The experiential activation will give attendees the chance to take home any plush toy they're able to grab after taking the plunge into the plush pit. To speak to the event's audience of young content creators and fans, the booth will also feature a full backdrop with a couch adorned with Squishmallows, plus it will share appearances by Cameron the Cat, mini-claw machine challenges and more.
Trend Themes
1. Experiential Marketing - The success of Squishmallows' life-size claw machine shows that experiential marketing can create strong emotional connections with consumers.
2. Branded Events - The use of branded events, like the Squishmallows claw machine at VidCon, can help companies create unique and memorable experiences for customers.
3. Interactive Installations - Interactive installations, such as the Squishmallows claw machine, provide a fun, one-of-a-kind experience that allows consumers to interact with a brand in a physically engaging way.
Industry Implications
1. Toy Industry - The toy industry can use interactive installations, like life-size claw machines, to enhance brand awareness and create a unique experience for consumers.
2. Marketing Industry - The success of the Squishmallows claw machine demonstrates how unique and creative marketing tactics can create buzz surrounding a brand and its products.
3. Event Industry - The use of interactive installations, like the Squishmallows claw machine, can help event planners create engaging experiences that leave a lasting impact on attendees.
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