Build-A-Bear Created a New Line of St Patrick's Day-Themed Bears
Madison Mackay — March 16, 2018 — Life-Stages
References: buildabear & hypekids
Build-A-Bear created a new line of Irish Holiday teddy bears as a fun way for kids to celebrate St Patrick's Day.
The new range offers brand new bunnies as well as new takes on the brand's classic plush toys. The new special-edition bear features a shamrock print on its ears, a bright green fur and a 'Happy St Patrick's Day' message on the shirt. Items such as four-leaf clovers, rainbows and pots of gold are seen throughout the line, on the brand's classic, soft material. Consumers can mix and match the seasonal outfits on each new bear design in store for an interactive bear building experience.
Build-A-Bear's new line of Irish Holiday teddy bears for kids is intended to make the perfect gift for St Patrick's Day.
The new range offers brand new bunnies as well as new takes on the brand's classic plush toys. The new special-edition bear features a shamrock print on its ears, a bright green fur and a 'Happy St Patrick's Day' message on the shirt. Items such as four-leaf clovers, rainbows and pots of gold are seen throughout the line, on the brand's classic, soft material. Consumers can mix and match the seasonal outfits on each new bear design in store for an interactive bear building experience.
Build-A-Bear's new line of Irish Holiday teddy bears for kids is intended to make the perfect gift for St Patrick's Day.
Trend Themes
1. Holiday Themed Teddy Bears - There is an opportunity to create a wider range of holiday-themed teddy bears throughout the year, targeting different celebrations.
2. Interactive Toy Building Experiences - There is an opportunity to create more interactive toy-building experiences, allowing consumers to customize their toys and create a unique experience for themselves or a loved one.
3. Personalized Gifts for Kids - There is an opportunity to create more personalized gifts for kids, like the new line of Irish Holiday teddy bears, that make holidays and special occasions more magical and memorable.
Industry Implications
1. Toy Manufacturing - There is an opportunity to disrupt the toy manufacturing industry by incorporating more customization and personalization into the design and production of toys.
2. Holiday Retail - There is an opportunity to disrupt the holiday retail industry by creating specialized products for different cultural and religious celebrations, like the new line of Irish Holiday teddy bears created by Build-A-Bear.
3. Gift Industry - There is an opportunity to disrupt the gift industry by creating more personalized and unique gift options, especially for children, like the new line of Irish Holiday teddy bears from Build-A-Bear.
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