Car brands are launching various features that will help infants & toddlers fall asleep
Trend - Car companies are utilizing science and technology to launch special features that help parents and their infants or toddlers. These innovations come in the form of branded lullabies, toys, and other products that are often associated with the common habit of kids falling asleep in cars.
Insight - Some new parents turn to movement when attempting to lull their babies to sleep as the various sounds and vibrations of these activities have proven to be soothing and effective. As a result, many express a strong desire for supporting features to be implemented in child-focused products/services that can be successfully utilized in these situations. This helps parents by facilitating a more effective and welcoming environment that will assure faster results.
Insight - Some new parents turn to movement when attempting to lull their babies to sleep as the various sounds and vibrations of these activities have proven to be soothing and effective. As a result, many express a strong desire for supporting features to be implemented in child-focused products/services that can be successfully utilized in these situations. This helps parents by facilitating a more effective and welcoming environment that will assure faster results.
Workshop Question - How might your product/service help new parents?
Trend Themes
1. Movement for Sleep - Parents are increasingly seeking out movement-based solutions to help their infants and toddlers sleep, leading to opportunities for innovators to develop products and services that leverage this trend.
2. Customized Sleep Induction - Innovative companies are leveraging technology to customize sleep-inducing products and services, such as branded lullabies or ambient light control in cars, that cater to the specific needs of babies and parents.
3. Multisensory Sleep Solutions - One emerging trend is the use of multisensory elements, such as sound, light, and vibration, in sleep-inducing products and services. Companies are exploring new ways to combine these elements to enhance the overall sleep experience for babies and parents alike.
Industry Implications
1. Automotive - The automotive industry can tap into the trend of movement-based sleep solutions by developing features such as automatic baby bouncers and ambient light control in cars to help parents soothe their infants and toddlers.
2. Technology - Companies in the technology industry can leverage this trend by developing customized sleep-inducing solutions, such as branded lullabies, that are tailored to the individual needs of babies and parents.
3. Consumer Goods - The consumer goods industry can explore multisensory sleep solutions by developing products that combine sound, light, and vibration to help babies and parents sleep better at night.
3 Featured, 23 Examples:
59,117 Total Clicks
Date Range:
Feb 20 — Mar 20
Trending:
Mild
Consumer Insight Topics:
