Technology is expanding to serve the needs and rituals of religious consumers
Trend - Religious institutions, brands, and designers are taking part in the technological revolution by offering products that will enhance prayer and make the teachings of different religions more accessible to younger consumers. The products in these spaces are increasingly diversified—from tools that utilize artificial intelligence to video games.
Insight - Cultural and religious duties are usually passed down through the family line, however, Gen Z and the coming digitally native generations have internalized the Internet of Things to be an almost inseparable part of their individuality. This shift has strongly influenced their decisions on how to integrate certain traditions within their daily rituals. As a result, they express a strong desire for digital accessibility, when it comes to studying and partaking in a given cultural or religious tradition.
Insight - Cultural and religious duties are usually passed down through the family line, however, Gen Z and the coming digitally native generations have internalized the Internet of Things to be an almost inseparable part of their individuality. This shift has strongly influenced their decisions on how to integrate certain traditions within their daily rituals. As a result, they express a strong desire for digital accessibility, when it comes to studying and partaking in a given cultural or religious tradition.
Workshop Question - How might you utilize technology to make your product/service more accessible to Gen Zers?
Trend Themes
1. Digital Accessibility - Gen Z's desire for digital accessibility to partake in cultural or religious traditions is driving technological innovation in religious products.
2. AI-enabled Religious Services - AI advancements are providing revolutionary means to access religious services, such as AI-powered fatwa services, which can support religious authorities for answering traditional and modern questions.
3. Religious Video Games - The rise of religious video games implies that traditional religious services will be replaced or disrupted with modern, tech-driven variants.
Industry Implications
1. Wearable Technology - Wearable technology is a core industry driving the development of smart religious products, such as smartwatches and bracelets that aid in religious rituals.
2. Gaming Industry - The gaming industry is likely to grow as religious video games gain popularity among young Christians wishing to learn biblical tales on modern platforms that they are familiar with.
3. Artificial Intelligence Industry - Artificial intelligence emerged as a crucial industry driving innovation in religious services, especially by creating tools that automate fatwa and other religious advisory services.
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125,982 Total Clicks
Date Range:
Nov 18 — Feb 20
Trending:
Mild
Consumer Insight Topics:
