Brands are more transparent with sustainability training for employees
Trend - Brands are more openly calling attention to the sustainability training they provide for their employees and suppliers. These educational initiatives are largely outsourced, as corporate entities choose to rely on eco professionals for optimal success and up-to-date information.
Insight - Millennial and Gen Z consumers tend to make much of their purchasing decisions based on whether the brand values align with their personal belief systems. As conscious consumerism grows, many begin to broaden their demands for sustainability to not only be present in the products that they buy, but also to be better and more transparently embedded in corporate practices and training materials.
Insight - Millennial and Gen Z consumers tend to make much of their purchasing decisions based on whether the brand values align with their personal belief systems. As conscious consumerism grows, many begin to broaden their demands for sustainability to not only be present in the products that they buy, but also to be better and more transparently embedded in corporate practices and training materials.
Workshop Question - How might you introduce or update sustainability training for your employees?
Trend Themes
1. Outsourcing Sustainability Training - More brands are outsourcing sustainability training for employees and suppliers to eco professionals.
2. Sustainability-focused Employee Programs - Brands like The North Face and Estée Lauder are sending employees to programs that have sustainability as a core value.
3. Educational Corporate Responsibility Resources - Initiatives like The Sustainability Academy offer affordable specialized online education and coaching in the field of Sustainability and Corporate Responsibility.
Industry Implications
1. Beauty Industry - Brands in the beauty industry like Estée Lauder and L'Oréal are taking part in sustainable procurement and employee training programs.
2. Fashion Industry - The North Face is sending designers back-to-school for sustainability-focused employee programs.
3. Corporate Responsibility Education Industry - Initiatives like The Sustainability Academy are offering affordable online education and coaching in the field of Sustainability and Corporate Responsibility to professionals, entrepreneurs, and graduates.
4 Featured, 32 Examples:
96,430 Total Clicks
Date Range:
Feb 19 — Feb 20
Trending:
Mild
Consumer Insight Topics:
