Madewell's Summerweight Denim is Made with a Soft Hemp-Cotton Blend
Laura McQuarrie — May 4, 2021 — Eco
References: madewell & fastcompany
Madewell's Summerweight Denim was recently released and it shares soft, slightly stretchy styles that are comfortable and functional. The hemp-cotton blend denim styles from the collection include favorites like the High-Rise Skinny Crop, the Perfect Vintage Jean and the Curvy Perfect Vintage Jean, as well as other pieces like denim jackets, shorts and pleated mini skirts.
Hemp is being integrated into clothing for its incredible properties like being naturally absorbent and stronger than cotton, meaning that styles are not as easily stretched out. Additionally, hemp has a smaller carbon footprint, so its integration helps to make products more sustainable.
The new range plays with varying levels of hemp, such as 6% hemp and 92% cotton or 13% hemp and 81% cotton for different products.
Hemp is being integrated into clothing for its incredible properties like being naturally absorbent and stronger than cotton, meaning that styles are not as easily stretched out. Additionally, hemp has a smaller carbon footprint, so its integration helps to make products more sustainable.
The new range plays with varying levels of hemp, such as 6% hemp and 92% cotton or 13% hemp and 81% cotton for different products.
Trend Themes
1. Sustainable Denim - The use of hemp in Madewell's Summerweight Denim highlights the trend of sustainable denim which offers an opportunity for using eco-friendly materials in clothing production.
2. Hemp Infusion - The use of hemp as a fabric material in Madewell's Summerweight Denim highlights the trend of hemp infusion in fashion, which could be a potential disruptive innovation opportunity in the textile industry.
3. Functional Style - Madewell's Summerweight Denim collection features styles that are both comfortable and functional which highlights the trend of clothing that combines style and functionality, potentially disruptive to traditional fashion designs.
Industry Implications
1. Fashion - The integration of hemp into clothing production offers a sustainable alternative to traditional clothing manufacturing which could disrupt the fashion industry.
2. Textile Manufacturing - The use of hemp as a fabric material offers an alternative to traditional materials and could potentially disrupt the textile industry.
3. Eco-friendly Products - The trend towards eco-friendly products like the use of hemp in clothing production presents an opportunity for disruption in the manufacturing industry towards more environmentally sustainable products.
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