Pangaia & Galeries Lafayette Created an Immersive Expereince
Laura McQuarrie — October 30, 2021 — Eco
References: fashionunited.uk
Ethical clothing brand Pangaia and Galeries Lafayette teamed up to create a temporary exhibition at the luxury department store that expresses the brand's commitment to "high-tech naturalism." The immersive pop-up space is the first physical brand experience from Pangaia and it is making a mark as a climate-positive space, since the carbon footprint of the space is offset.
The space boast a circular format and upon entering, guests are welcomed right into a peppermint garden. This portion of the interior tells the story of the brand's Pprmint trademarked technology, which keeps clothing fresh with fabric fiber that contains peppermint oil. The brand also tells its story through eco-friendly construction and educational messaging. On-site guests also have the chance to see three new colorways from Pangaia.
The space boast a circular format and upon entering, guests are welcomed right into a peppermint garden. This portion of the interior tells the story of the brand's Pprmint trademarked technology, which keeps clothing fresh with fabric fiber that contains peppermint oil. The brand also tells its story through eco-friendly construction and educational messaging. On-site guests also have the chance to see three new colorways from Pangaia.
Trend Themes
1. Circular Format Exhibitions - The trend towards creating immersive pop-up spaces with circular formats can provide opportunities for brands to showcase ethical and eco-friendly practices and differentiate themselves in the market.
2. Climate-positive Messaging - As consumers demand more sustainable fashion options, the trend towards creating climate-positive spaces, like the Pangaia and Galeries Lafayette exhibition, highlights opportunities for brands to inspire and educate their audience, while promoting their ethical and eco-friendly values.
3. High-tech Naturalism Fashion - The trend towards incorporating high-tech naturalism in fashion, as seen in Pangaia's Pprmint trademarked technology, showcases how brands are innovating to create products that are not only sustainable, but also offer unique features that enhance the consumer experience.
Industry Implications
1. Fashion Retail - Fashion retailers can use circular format exhibitions to promote eco-friendly practices, heighten consumer interest, and differentiate themselves in the crowded market.
2. Sustainability Consulting - Sustainability consulting firms can leverage climate-positive messaging to promote eco-friendly practices and showcase their expertise in helping brands become more sustainable.
3. Textile Manufacturing - Textile manufacturers can explore and invest in high-tech naturalism in fashion trends, like Pangaia's Pprmint technology, to create unique and sustainable fabric options for brands looking to differentiate their products in the market.
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