Hyundai Re:Style 2021 Repurposes Discarded Vehicle Materials
Laura McQuarrie — October 26, 2021 — Autos
References: news.hyundaimotorgroup & designtaxi
Hyundai has been turning old vehicle materials into its pieces for making clothing and the Hyundai Re:Style 2021 collection shows off designs created with fashion stores L’Eclaireur and Boontheshop. There are 12 wearable and eco-friendly upcycled designs that have been created with discarded materials from the car manufacturing process.
The fashion collection cleverly repurposes airbags and seatbelts into stylish track jackets, sweatshirts, zipper hoodies and pants. The styles also incorporate sustainable innovations like Bio PET and recycled fibers, as seen in the Hyundai IONIQ 5, to show the many practical applications for biomaterials.
This year's fashion collection from the Hyundai Motor Company is a celebration of "progress for humanity" and support for a more sustainable future. The dozen designs are available in limited quantities from the partnering retail stores.
The fashion collection cleverly repurposes airbags and seatbelts into stylish track jackets, sweatshirts, zipper hoodies and pants. The styles also incorporate sustainable innovations like Bio PET and recycled fibers, as seen in the Hyundai IONIQ 5, to show the many practical applications for biomaterials.
This year's fashion collection from the Hyundai Motor Company is a celebration of "progress for humanity" and support for a more sustainable future. The dozen designs are available in limited quantities from the partnering retail stores.
Trend Themes
1. Upcycled Fashion - The trend of upcycling discarded materials into stylish and eco-friendly fashion designs.
2. Sustainable Material Innovation - The trend of incorporating sustainable materials like recycled fibers and Bio PET into fashion designs.
3. Circular Fashion - The trend of creating fashion products from waste materials in a closed-loop circular economy.
Industry Implications
1. Fashion Industry - The upcycling trend presents an opportunity for fashion companies to create more sustainable and eco-friendly products.
2. Automotive Industry - The use of discarded vehicle materials in upcycled fashion designs presents an opportunity for the automotive industry to explore circular economy practices.
3. Materials Industry - The trend of incorporating sustainable materials into fashion designs presents an opportunity for the materials industry to develop new eco-friendly products and technologies.
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