Kelley Blue Book Debuted Its First NFT in Tandem with Its 'Best Buy Awards'
Colin Smith — December 17, 2021 — Autos
'Kelley Blue Book,' the source for expert auto industry information, has debuted its automobile NFT in collaboration with the Atlanta-based artist, 'Bloo Woods.' This NFT is being released as a method of generating attention in the younger generation for Kelley Blue Book and its annual 'Best Buy Awards' ceremony, where it showcases the newest and most cost-efficient cars for consumers.
The NFT itself is a 12 second GIF image of the evolution of automobiles over time. The GIF covers all major vehicle advancements from the horse-drawn carriage of the 1800s to the station wagons of the 1960s all the way up to the modern trucks of the 2020s. Kelley Blue Book was founded in 1926, over 95 years ago, and this NFT is meant to showcase the 95 years of operating knowledge that Kelley Blue Book has acquired.
All proceeds from this NFT auction will go to 'American Rivers,' which is a charitable organization that protects clean water and rivers across the United States.
Image Credit: Kelley Blue Book, Bloo Woods
The NFT itself is a 12 second GIF image of the evolution of automobiles over time. The GIF covers all major vehicle advancements from the horse-drawn carriage of the 1800s to the station wagons of the 1960s all the way up to the modern trucks of the 2020s. Kelley Blue Book was founded in 1926, over 95 years ago, and this NFT is meant to showcase the 95 years of operating knowledge that Kelley Blue Book has acquired.
All proceeds from this NFT auction will go to 'American Rivers,' which is a charitable organization that protects clean water and rivers across the United States.
Image Credit: Kelley Blue Book, Bloo Woods
Trend Themes
1. Automobile Nfts - Opportunity for car companies to create and auction off NFTs that showcase their history and innovation in automobiles.
2. Charitable Nfts - Opportunity for companies to generate attention for a charitable cause by releasing NFTs that represent their brand's history and values.
3. Marketing Through Nfts - Opportunity for companies to promote their offerings through the creation and auction of NFTs that showcase their history and contributions to their industry.
Industry Implications
1. Automotive Industry - Opportunity for car companies to use NFTs as a unique way to showcase their brand history, innovations, and designs.
2. Charitable Organizations - Opportunity for charitable organizations to partner with companies to release NFTs that promote a charitable cause and generate funds for their organization.
3. Marketing and Advertising Industry - Opportunity for marketing and advertising firms to use NFTs as a new means of promoting and raising awareness for their clients.
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