Save Your Wardrobe Supports a Mindful Approach to Fashion
Laura McQuarrie — October 26, 2021 — Eco
References: saveyourwardrobe & fashionunited.uk
Save Your Wardrobe is a digital wardrobe management platform for mindful fashion consumers and it encourages people to repair, dry clean and donate their items, and shop for upcycled designs. When a garment rips or tears, or becomes stained, it doesn't have to mean that a product is at the end of its usable life. This platform helps to support mindful consumption by making it easier to repair, alter or clean pieces of clothing via the right services for various problems.
With the rise in circular fashion, consumers are seeking out ways to invest more care in the pieces that they already own, and find new items to refresh their current wardrobe in a sustainable way.
With the rise in circular fashion, consumers are seeking out ways to invest more care in the pieces that they already own, and find new items to refresh their current wardrobe in a sustainable way.
Trend Themes
1. Circular Fashion - Opportunities to create new upcycled fashion and digital as well as physical platforms for peer-to-peer sharing of clothing.
2. Wardrobe Management - Wardrobe management solutions to help consumers reduce clothing waste, changing the way we deal with clothing by emphasizing repairing and donation.
3. Mindful Consumption - Digital wardrobe management apps that emphasize mindful consumption by helping users take good care of their clothes.
Industry Implications
1. Fashion - This trend is changing the way we produce and consume clothing, creating new business models, upcycling and repair solutions.
2. Technology - New digital wardrobe management solutions and peer sharing platforms are being created as consumers seek more convenient and efficient pathways to mindful fashion.
3. Sustainability - Increased awareness of the negative environmental impacts of disposable clothing is generating opportunities for sustainable fashion brands and circular fashion initiatives.
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