non Launches a New Capsule with a Sustainable Mindset
London-based fashion label non introduces its brand new collection and it is full of gender neutral designs. The capsule features sustainable denim silhouettes that is true to the label's ethos. It believes that all items don't fall into gender categories, branding, and should not be made using harmful production methods.
The first-ever capsule uses a 12oz selvedge fabric that is crafted using a blend of certified organic cotton and recycled nylon. This is used to create oversized jackets, fitted jackets, wide legged straight cut jeans, tote bags, and a bucket hat. All of the pieces in the collection are offered in four different styles -- this includes raw, eco-stonewash, lightly-rinsed, and raw with a white contrasting stitch.
Image Credit: non
The first-ever capsule uses a 12oz selvedge fabric that is crafted using a blend of certified organic cotton and recycled nylon. This is used to create oversized jackets, fitted jackets, wide legged straight cut jeans, tote bags, and a bucket hat. All of the pieces in the collection are offered in four different styles -- this includes raw, eco-stonewash, lightly-rinsed, and raw with a white contrasting stitch.
Image Credit: non
Trend Themes
1. Gender-neutral Fashion - Opportunity to create gender-neutral fashion products and disrupt traditional clothing industry norms.
2. Sustainable Apparel - Opportunity to create sustainable apparel using certified organic cotton and recycled materials, disrupting the traditional harmful production methods.
3. Denim Capsules - Opportunity to innovate denim capsules and offer designs that are timeless, re-usable, and sustainable for the environment.
Industry Implications
1. Fashion Industry - The fashion industry could adopt the gender-neutral approach and sustainable fashion production methods to create innovative products for a changing market.
2. Retail Industry - The retail industry could adopt the use of sustainable materials and practices to reduce their environmental footprint and appeal to conscious consumers.
3. Textile Industry - The textile industry could collaborate with sustainable fashion brands to develop environmentally friendly materials and production methods to further promote sustainable fashion.
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