Fendi's Baskets Repurpose Waste from the Factory Floor
Laura McQuarrie — April 8, 2021 — Eco
References: fendi & designtaxi
Fendi created a series of colorful luxury baskets that help to repurpose plastic waste in a fashion-forward way. The small and medium plastic baskets boast 90s styles and are lightweight, yet useful for carrying essentials for everyday use. The bags are made with 100% recycled PVC that's collected off the floor of the factory that makes the luxury brand's sneakers.
The pink, blue, yellow and white bags can be carried by the two handles with a leather clasp or worn over the shoulder when a Strap You is added. The net-like design of the bags makes them perfect for adding on a variety of charms and accessories to show off an individual sense of style.
The pink, blue, yellow and white bags can be carried by the two handles with a leather clasp or worn over the shoulder when a Strap You is added. The net-like design of the bags makes them perfect for adding on a variety of charms and accessories to show off an individual sense of style.
Trend Themes
1. Upcycled Fashion - Fashion-forward brands are creating new products using recycled materials to reduce waste and increase sustainability.
2. Circular Economy Products - Manufacturers are rethinking products' lifecycles, using materials that can be recycled, repurposed or reused for new products and services.
3. Small Plastic Items Repurposed - Fashion brands are repurposing small plastic items to create luxury products, demonstrating the value of upcycling to consumers.
Industry Implications
1. Fashion - Fashion brands are innovating with sustainability by using upcycling in the production of new designs, reusing waste materials and improving their carbon footprints.
2. Manufacturing - Manufacturers are innovating with sustainability by creating circular products that can be repurposed or recycled to reduce waste and improve the environment.
3. Waste Management - Waste management companies are seeing the value in repurposing small plastic items, providing raw materials to others and reducing landfill.
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