Rachel Bradford's Nerdy Aprons Bring Geek Chic to the Kitchen
Michael Hines — November 30, 2011 — Lifestyle
References: etsy & thatsnerdalicious
Chefs looking to get their geek on need to check out Rachel Bradford's nerdy aprons. Bradford is the genius behind Nerd Alert, an Etsy store that sells a wide assortment of geek chic aprons.
The aprons cover a wide swath of pop culture touching on everything from superheroes to anime. All of the aprons are handmade and made to order. Perhaps the greatest thing about these aprons is that they are not all inspired by mainstream superheroes and pop culture. There are the requisite Twilight and Superman aprons, but they sit side-by-side with the Sailor Moon, Full Metal Alchemist and Dr. Who aprons. Each apron sells for $30 and is available in Bradford's Etsy store.
The aprons cover a wide swath of pop culture touching on everything from superheroes to anime. All of the aprons are handmade and made to order. Perhaps the greatest thing about these aprons is that they are not all inspired by mainstream superheroes and pop culture. There are the requisite Twilight and Superman aprons, but they sit side-by-side with the Sailor Moon, Full Metal Alchemist and Dr. Who aprons. Each apron sells for $30 and is available in Bradford's Etsy store.
Trend Themes
1. Geek Chic Fashion - This trend of incorporating geek culture into fashion presents opportunities for creating unique and trendy clothing items.
2. Handmade and Customizable Products - The trend of handmade and customizable products opens up possibilities for personalized and unique consumer experiences.
3. Niche Pop Culture Merchandise - The growing demand for niche pop culture merchandise, like anime-inspired aprons, offers opportunities to target specific fan communities.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can tap into the geek chic trend by designing and producing clothing items influenced by pop culture.
2. E-commerce and Online Marketplaces - The rise of e-commerce and online marketplaces, such as Etsy, provides a platform for creators to sell handmade and customizable products like aprons.
3. Pop Culture Merchandise - The pop culture merchandise industry can capitalize on the demand for niche products by expanding their offerings to include more unconventional and unique items.
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