OriJeans Lets You Design the Perfect Pair of Jeans at a Great Price
Malika Renee Butss — December 1, 2013 — Unique
References: kickstarter
OriJeans has come up with the solution to all your jean apprehensions with its new custom jeans development. Produced from made-to-order selvedge denim, these jeans are low priced and for you, by you.
With the high pricing of made-to-order clothing, most people settle for less than they deserve. OriJeans wants to change that with a new web constructor, which allows consumers to not only customize the detailing of their jeans but the cut, measurements and fabric as well, so you know your jeans will be a perfect fit. The buyer will have a variety of cuts and fabrics to choose from as well as the option to personalize with scruffs, rips or spikes.
No longer will you have to fight store clerks for a dream pair that fits just for you when your custom jeans are only a click away.
With the high pricing of made-to-order clothing, most people settle for less than they deserve. OriJeans wants to change that with a new web constructor, which allows consumers to not only customize the detailing of their jeans but the cut, measurements and fabric as well, so you know your jeans will be a perfect fit. The buyer will have a variety of cuts and fabrics to choose from as well as the option to personalize with scruffs, rips or spikes.
No longer will you have to fight store clerks for a dream pair that fits just for you when your custom jeans are only a click away.
Trend Themes
1. Custom Clothing Development - The trend of custom clothing development is creating disruptive innovation opportunities for brands to offer personalized and unique products to their customers.
2. Affordable Made-to-order Fashion - The trend of affordable made-to-order fashion presents disruptive innovation opportunities for companies to provide custom clothing options at a lower price point, making it accessible to a wider audience.
3. Web-based Customization Tools - The trend of web-based customization tools is opening up disruptive innovation opportunities for businesses to create interactive platforms that allow customers to design and personalize products according to their preferences.
Industry Implications
1. Fashion - The fashion industry can seize disruptive innovation opportunities by leveraging custom clothing development and providing affordable made-to-order fashion to customers.
2. E-commerce - E-commerce platforms can capitalize on the trend of web-based customization tools to offer a seamless and engaging shopping experience where customers can design and personalize products.
3. Textile Manufacturing - The textile manufacturing industry has the potential to embrace disruptive innovation by incorporating custom clothing development processes and producing affordable made-to-order fashion for consumers.
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