The Wrangler Denim Spa are Made to Soften the Skin
Meghan Young — January 17, 2013 — Fashion
References: wrangler & fastcompany
Denim may be many things, but moisturizing was certainly not one of them; at least, until the invention of the Wrangler Denim Spa. A pair of jeans with built in hydrating properties, they help to soften skin while worn. More than that, it allows people to skip putting on lotion before getting dressed. Squeezing into jeans after that is always a chore.
The Wrangler Denim Spa jeans are available in three finishes: Aloe Vera, Olive Extract and Smooth Legs, the last of which targets cellulite. These finishes are achieved with such ingredients as natural oils and butters, such as apricot kernel oil, passion fruit oil and shea butter. The jeans also come in three different washes.
The Wrangler Denim Spa jeans are available in three finishes: Aloe Vera, Olive Extract and Smooth Legs, the last of which targets cellulite. These finishes are achieved with such ingredients as natural oils and butters, such as apricot kernel oil, passion fruit oil and shea butter. The jeans also come in three different washes.
Trend Themes
1. Hydrating Clothing - The Wrangler Denim Spa jeans showcase the potential for clothing to provide skincare benefits, opening up opportunities for the development of other moisturizing garments.
2. Alternative Skincare - The use of natural oils and butters in the Wrangler Denim Spa jeans demonstrates a growing trend towards alternative skincare products, presenting opportunities for incorporating these ingredients into other personal care items.
3. Convenience Fashion - The Wrangler Denim Spa jeans allow users to skip the step of applying lotion, highlighting a trend towards convenient fashion that combines style and functionality.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can leverage the trend of hydrating clothing to create innovative products that provide skincare benefits to consumers.
2. Beauty and Personal Care - The beauty and personal care industry can explore the trend of alternative skincare by incorporating natural oils and butters into skincare products, expanding their offerings to cater to consumer preferences.
3. Health and Wellness - The health and wellness industry can capitalize on the convenience fashion trend by developing clothing and accessories that provide functional benefits, such as integrated skincare properties.
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