Tare Lugnt Releases Its Third Issue Via Permanent Ink
Marissa Brassfield — March 26, 2009 — Art & Design
Swedish body modification magazine Tare Lugnt has found a curious way to increase readership--they've released their third issue via a permanent tattoo all over someone's body.
You can check out the whole process in the video above; it's quite unsettling for fans of traditional printed magazines, but perhaps perfect for a magazine about body modification.
Implications - In a world where people are trying to stray away from the mainstream society, finding bizarre ways to present content will give companies a leg above the competition. When catering to a niche market, it's especially important to find out what sets them apart from the rest. This will allow for the creation of exciting ways to really incorporate their unique preferences.
You can check out the whole process in the video above; it's quite unsettling for fans of traditional printed magazines, but perhaps perfect for a magazine about body modification.
Implications - In a world where people are trying to stray away from the mainstream society, finding bizarre ways to present content will give companies a leg above the competition. When catering to a niche market, it's especially important to find out what sets them apart from the rest. This will allow for the creation of exciting ways to really incorporate their unique preferences.
Trend Themes
1. Tattooed Magazines - Tare Lugnt releases its third issue via permanent ink creating a novel approach to printed material.
2. Body Modification Marketing - Catering to niche markets with specific preferences allow for creative presentation of products.
3. Bizarre Content Presentation - Innovative ways of presenting content sets companies apart from the competition.
Industry Implications
1. Publishing - Incorporating innovative presentation styles attracts a niche market of readers.
2. Body Modification - Blending publications with body modification creates a previously untapped market.
3. Marketing - Creating a novel approach to presentation sets businesses apart from their competitors.
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