Urban Decay Comes Out With Long-Lasting Ink for Eyes
Shelby Lee Walsh — July 20, 2009 — Fashion
References: urbandecay & nylonmag
If you ladies out there are sick of eyeliner that smudges and wears off easily, Urban Decay has heard your cries for a long-lasting, smudge-proof alternative.
Urban Decay Ink for Eyes is a cream liner that has a secret ingredient called Nylon 12. Without getting too technical, this secret substance is what makes this product the cream liner that rises to the top.
Also, another benefit of this amazing Urban Decay product is that it comes in six shades.
Urban Decay Ink for Eyes is a cream liner that has a secret ingredient called Nylon 12. Without getting too technical, this secret substance is what makes this product the cream liner that rises to the top.
Also, another benefit of this amazing Urban Decay product is that it comes in six shades.
Trend Themes
1. Long-lasting Eye Makeup - Opportunity to innovate in creating smudge-proof and long-lasting eye makeup products
2. Incorporating Secret Ingredients - Opportunity to use innovative and secret ingredients to enhance the effectiveness and desirability of beauty products
3. Multiple Color Options - Opportunity to create a wide range of color options for eye makeup products to meet different customer needs and preferences
Industry Implications
1. Beauty and Personal Care - Innovating in creating long-lasting and effective beauty and personal care products that meet customer needs
2. Cosmetics - Disruptive innovation opportunity in developing new cosmetics products with secret ingredients that offer unique and desirable properties
3. Retail - Innovative strategies for retail companies to market and sell long-lasting and effective beauty products with multiple color options
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