Versace Expands Luxury Resort Brand
Bianca — October 4, 2007 — Art & Design
References: economictimes.indiatimes
A few months ago Trend Hunter featured the Palazzo Versace on the Gold Coast, Australia's most expensive hotel. Now Gianni Versace is building an opulent resort in India, and another in Dubai.
The Versace chain of luxury hotels hopes to complete their project in the Middle East by 2009. Rumor has it the hotel will have 214 suits, 190 condos and multiple pools.
Expansion plans don't stop there, however. Versace wants to increase their brand status in the world of luxury reports, all of which are to reflect the "Renaissance palaces in Europe and its classical architecture," the India Times said. "The Gold Cost resort houses a 750-kg chandelier owned by the legendary designer Gianni and its driveway has the second largest pebble mosaic design in the world made of rare Italian and Brazilian marble."
The Versace chain of luxury hotels hopes to complete their project in the Middle East by 2009. Rumor has it the hotel will have 214 suits, 190 condos and multiple pools.
Expansion plans don't stop there, however. Versace wants to increase their brand status in the world of luxury reports, all of which are to reflect the "Renaissance palaces in Europe and its classical architecture," the India Times said. "The Gold Cost resort houses a 750-kg chandelier owned by the legendary designer Gianni and its driveway has the second largest pebble mosaic design in the world made of rare Italian and Brazilian marble."
Trend Themes
1. Luxury Hospitality Expansion - The expansion of the Versace luxury hotel chain presents an opportunity for disruptive innovation within the hospitality industry.
2. Classical Architecture Design - Versace's focus on Renaissance palaces and classical architecture opens up potential for innovative approaches to architectural design and construction.
3. Elite Hotel Amenities - As Versace aims to increase their brand status in the world of luxury resorts, there is potential for disruptive innovation in the development of elite hotel amenities.
Industry Implications
1. Hospitality - The Versace chain of luxury hotels is expanding, creating opportunities for innovation in the hospitality industry.
2. Architecture - Versace's focus on classical architecture and design presents potential opportunities for innovation within the architecture industry.
3. Luxury Goods - Versace's expansion in the luxury resort industry offers potential for disruptive innovation in the development of high-end hotel amenities and services.
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