Hilton Denizen Brand Targets Globally-Conscious Modern Travelers
Jacob Courtade — March 11, 2009 — World
References: denizenhotels & caterersearch
Despite the worldwide economic downturn, Hilton recently launched the newest addition to its Luxury & Lifestyle portfolio: Denizen Hotels. Joining such prestigious brands as Waldorf=Astoria and Conrad Hotels & Resorts, Denizon Hotels hotels seeks to attract travelers from both the leisure and business demographic.
The strategic objective of Denizen is to remain a globally recognized brand with a locally customized property. A lofty but respectable goal, time will tell whether Hilton is able to carry another brand on its already bulging portfolio. Even more challenging? The luxury hotel market is flooded with some of the lowest rate offers seen in recent times.
The strategic objective of Denizen is to remain a globally recognized brand with a locally customized property. A lofty but respectable goal, time will tell whether Hilton is able to carry another brand on its already bulging portfolio. Even more challenging? The luxury hotel market is flooded with some of the lowest rate offers seen in recent times.
Trend Themes
1. Customized Luxury Travel - Denizen Hotels seeks to attract globally-conscious modern travelers by offering locally customized properties with a focus on sustainable amenities and experiences.
2. Eco-friendly Hospitality - Hilton's Denizen Hotels targets environmentally-conscious travelers by incorporating eco-friendly initiatives and sustainable practices throughout their properties.
3. Responsible Luxury - Denizen Hotels prioritizes responsible luxury by marrying opulent amenities with socially-conscious initiatives, offering sustainable luxury experiences that appeal to discerning travelers.
Industry Implications
1. Hospitality - Denizen Hotels demonstrates disruptive innovation opportunities in the hospitality industry through their focus on eco-friendly practices, localized customization, and responsible luxury that appeals to modern, globally-conscious travelers.
2. Sustainable Tourism - Denizen Hotels display disruptive innovation opportunities in the sustainable tourism industry by prioritizing sustainability and eco-friendliness throughout their properties, showcasing the need among consumers for responsible and ethical travel experiences.
3. Luxury Travel - Denizen Hotels showcase disruptive innovation opportunities in the luxury travel industry by marrying opulent amenities and socially-conscious initiatives, highlighting a growing trend towards responsible luxury experiences that appeal to discerning travelers that want more than just extravagance.
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