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Goat Brain Brews

Clean the Sky - Positive Eco Trends & Breakthroughs

This 'Walking Dead' Beer is Brewed to the Likes of Brain-Eating Zombies

— March 25, 2014 — Unique
Made by Philadelphia-based 'Dock Street Brewery,' this 'Walking Dead' beer is a tribute to the season finale of the hit AMC show. Aptly named ‘Dock Street Walker,' the brew is made to satisfy your inner zombie cravings for brains.

This beer is uniquely its own because its special ingredient is smoked brains -- don't fret, it's a goat's brain that is used, not a human's (not that a goat's sounds any more appealing.) The brewery created the beer to be an American Pale Stout with a 7.2% ABV. It starts off being brewed as any other ale would with substantial amounts of malted wheat, oats, and flaked barley for a smooth, creamy mouthfeel. In difference, it then includes cranberries to create a bloody hue and a pre-sparge-brain to provide subtle smoke notes.

The gory brew will available on-tap at the brewery on March 30th (the same day as 'The Walking Dead' season finale.)
Trend Themes
1. Brain-infused Beverages - Exploring the use of unconventional ingredients like brains in beverages to create unique and unconventional taste experiences.
2. Culinary-inspired Beers - Blurring the lines between food and drink by incorporating ingredients typically associated with food into the brewing process, creating innovative flavor profiles.
3. Pop Culture-themed Brews - Capitalizing on the popularity of TV shows and movies by creating limited-edition beers inspired by iconic characters and themes, appealing to fans and collectors alike.
Industry Implications
1. Craft Beer Industry - Craft breweries have the freedom to experiment with unconventional ingredients, allowing them to continuously innovate and create new and unique beer experiences.
2. Food and Beverage Industry - The incorporation of unusual ingredients into beverages establishes a niche market for consumers seeking novel taste sensations and culinary-inspired offerings.
3. Entertainment and Pop Culture Merchandising - Collaborating with breweries to create themed beers based on popular TV shows and movies presents lucrative opportunities to engage fans and generate additional revenue streams.
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