Amputations via SMS

Sometimes we all need to phone a friend. A British surgeon in the Congo did just this when he needed to remove a gangrenous collarbone and shoulder blade from a teenager. This perilous amputation is only done a handful of times each year in the UK, so David Knott texted his colleague Meirion Thomas for assistance. The doctor at home texted him the entire procedure and signed off with a cheery, “Easy! Good luck.”

Implications - Technological advancements are becoming a necessary part of any business. The latest innovations in technological practices should be incorporated by companies into their products, advertising techniques, and branding strategies in order to appeal to the modern consumer.