Chicago Tribune Masthead Now Features Twitter Usernames
Marissa Brassfield — March 21, 2009 — Pop Culture
References: chicagotribune & twitter
Twitter’s popularity seems to continue unabated; yesterday’s Chicago Tribune website debuted an all-new masthead that featured Twitter usernames beside the publishers and editors where e-mail addresses might once have been placed.
Journalists have long been using Twitter to sniff out news pieces and rising trends. Does the Chicago Tribune’s acknowledgment of this phenomenon signal a significant shift in how microblogging services like Twitter are perceived in the print news sphere, or is the Chicago Tribune selling out by promoting the Twitterverse? I’d love to hear your Reaction below.
Journalists have long been using Twitter to sniff out news pieces and rising trends. Does the Chicago Tribune’s acknowledgment of this phenomenon signal a significant shift in how microblogging services like Twitter are perceived in the print news sphere, or is the Chicago Tribune selling out by promoting the Twitterverse? I’d love to hear your Reaction below.
Trend Themes
1. Increased Integration of Social Media in Print Media - The Chicago Tribune's use of Twitter usernames in their masthead suggests a trend towards print media embracing and integrating social media platforms.
2. Growing Importance of Twitter for News Gathering - Journalists utilizing Twitter for news gathering indicates a trend towards Twitter becoming a vital source of real-time information and news.
3. Shift in Perception of Microblogging Services - The Chicago Tribune's embrace of Twitter in their masthead raises questions about a potential shift in the perception of microblogging services like Twitter in the print news industry.
Industry Implications
1. Print Media - The use of Twitter usernames in the Chicago Tribune's masthead presents an opportunity for print media companies to explore new ways of incorporating social media into their content.
2. Social Media Platforms - The growing importance of Twitter for news gathering highlights the opportunity for social media platforms to enhance their features and functionalities to better serve journalists and news organizations.
3. News Industry - The shift in perception of microblogging services like Twitter raises opportunities for the news industry to adapt and evolve their practices to stay relevant in the digital age.
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