American Greetings' New Ad Honors Those Whose Moms Have Passed
Katherine Pendrill — May 12, 2017 — Lifestyle
References: youtu.be & refinery29
While Mother's Day might be just around the corner, American Greetings knows that not everyone will be sending out a card to their mom. In order to recognize what the holiday means for those who have lost their moms, the card company created a beautiful new ad about celebrating the day in a different way.
The new American Greetings ad is titled 'Tattoo' and it begins with a young woman walking into a tattoo parlor. While she looks nervous at first, her face ultimately breaks into a smile upon seeing the finished tattoo on her wrist. She then takes out a greeting card to reveal that the tattoo is a copy of a message her late mother wrote to her.
The ad is a beautiful reminder that not everyone will be celebrating this Mother's Day in the same way and that those who have lost their moms might need a little bit of extra support to get them through.
The new American Greetings ad is titled 'Tattoo' and it begins with a young woman walking into a tattoo parlor. While she looks nervous at first, her face ultimately breaks into a smile upon seeing the finished tattoo on her wrist. She then takes out a greeting card to reveal that the tattoo is a copy of a message her late mother wrote to her.
The ad is a beautiful reminder that not everyone will be celebrating this Mother's Day in the same way and that those who have lost their moms might need a little bit of extra support to get them through.
Trend Themes
1. Emotional Advertising - Opportunity for brands to create emotional connections with consumers by acknowledging different experiences on holidays such as Mother's Day.
2. Personalized Remembrance - Opportunity to offer products or services that allow individuals to honor and remember their late loved ones in a personal and meaningful way.
3. Supportive Messaging - Opportunity to provide emotional support and understanding to individuals who are grieving the loss of their mothers during special occasions like Mother's Day.
Industry Implications
1. Greeting Card Industry - Opportunity for greeting card companies to create special cards and messages that acknowledge and cater to individuals who have lost their mothers.
2. Tattoo Industry - Opportunity for tattoo parlors to offer customization services that allow customers to memorialize their late mothers through tattoos.
3. Counseling and Therapy Industry - Opportunity for therapists and counselors to provide support and guidance to individuals dealing with grief and loss during special occasions like Mother's Day.
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