The What to Expect App Provide Personalized Content for Moms-to-Be
Katherine Pendrill — September 12, 2016 — Tech
References: itunes.apple & whattoexpect
The What to Expect app is an online tool that moms-to-be can use to stay informed about each stage of their pregnancy. Developed by the trusted pregnancy brand 'What to Expect When You're Expecting,' the app offers a more personalized resource for young mothers trying to navigate pregnancy and life as a new parent.
Unlike other pregnancy applications, the What to Expect app allows users to input personal details such as their due date, location, medical condition, parenting style and more. The app will then provide personalized content that is tailored to the needs of the user at each stage in her pregnancy. This information includes everything from health tips to passionate stories shared by real parents. The app also provides access to a community of real moms who are more than happy to swap stories, advice and photos with other moms-to-be.
By offering personalized content instead of general information, the What to Expect app is likely to appeal to millennial moms looking for a more curated pregnancy resource.
Unlike other pregnancy applications, the What to Expect app allows users to input personal details such as their due date, location, medical condition, parenting style and more. The app will then provide personalized content that is tailored to the needs of the user at each stage in her pregnancy. This information includes everything from health tips to passionate stories shared by real parents. The app also provides access to a community of real moms who are more than happy to swap stories, advice and photos with other moms-to-be.
By offering personalized content instead of general information, the What to Expect app is likely to appeal to millennial moms looking for a more curated pregnancy resource.
Trend Themes
1. Personalized Pregnancy Apps - Exploring the use of personalized pregnancy apps to provide tailored information and support for expecting mothers.
2. Community Engagement in Pregnancy Apps - Utilizing pregnancy apps to foster a sense of community and support among moms-to-be.
3. Curated Pregnancy Resources - Developing pregnancy apps that offer personalized, curated content for millennial moms.
Industry Implications
1. Healthcare Technology - The healthcare technology industry can utilize personalized pregnancy apps to enhance the prenatal care experience for expecting mothers.
2. Mobile App Development - The mobile app development industry can explore opportunities to create innovative and user-friendly pregnancy apps with personalized features.
3. Parenting and Family Support - The parenting and family support industry can leverage pregnancy apps to provide tailored resources and connect moms-to-be with a supportive community.
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