Fable Naturals' Eco Cosmetics Packaging Can Be Returned to the Earth
Laura McQuarrie — August 4, 2016 — Eco
References: fablenaturals
There are plenty of eco cosmetics on the market, but many of them are packaged in containers that are plastic often difficult to recycle. In contrast to the designs offered by the majority of cosmetic brands, Fable Naturals packages its lip balm products in 100% recycled paper that's compostable.
The packaging system is slightly different from most lip balm containers that consist of plastic twist-up systems topped with caps, featuring a cardboard paper tube that can be squeezed in order to dispense the product. Once the lip balm has been used, the empty tube can be placed in the compost and will degrade in a few weeks.
As for the lip balm products themselves, they are made with nourishing natural ingredients like cocoa butter and olive oil.
The packaging system is slightly different from most lip balm containers that consist of plastic twist-up systems topped with caps, featuring a cardboard paper tube that can be squeezed in order to dispense the product. Once the lip balm has been used, the empty tube can be placed in the compost and will degrade in a few weeks.
As for the lip balm products themselves, they are made with nourishing natural ingredients like cocoa butter and olive oil.
Trend Themes
1. Compostable Packaging - Opportunity for cosmetic brands to innovate by using 100% recycled and compostable packaging.
2. Eco Cosmetics - Increasing demand for eco-friendly cosmetics creates opportunities for brands to develop sustainable products.
3. Natural Ingredients - Growing interest in cosmetics made with nourishing natural ingredients allows for innovation in product formulations.
Industry Implications
1. Cosmetics - Cosmetic brands can explore the use of compostable packaging and eco-friendly practices to cater to environmentally conscious consumers.
2. Sustainable Packaging - Opportunities for companies specializing in eco-friendly packaging solutions to collaborate with cosmetic brands and develop compostable packaging alternatives.
3. Natural Skincare - Rise in demand for natural skincare products presents opportunities for brands to develop lip balms and other cosmetics using nourishing natural ingredients.
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