In Good Company
Going Like Sixty — September 23, 2008 — Social Good
References: ingoodcompanyworkplaces
In Good Company is a place for female entrepreneurs to work and network. In Good Company believes that women perform better in spaces designed with females in mind where they can be surrounded by like minded women.
The offices, which are located in Manhattan, stress that these are spaces, an office, a community that will impress clients. In Good Company seeks to put like minded women together for a synergy not available elsewhere.
Implications - Despite having mostly relinquished gender roles, some demographics still exist today which pursue and, in some cases, demand gender-specific products. Regardless of whether the good is aimed at men or women, it's important that the business direct their full attention toward the customer and his or her needs.
The offices, which are located in Manhattan, stress that these are spaces, an office, a community that will impress clients. In Good Company seeks to put like minded women together for a synergy not available elsewhere.
Implications - Despite having mostly relinquished gender roles, some demographics still exist today which pursue and, in some cases, demand gender-specific products. Regardless of whether the good is aimed at men or women, it's important that the business direct their full attention toward the customer and his or her needs.
Trend Themes
1. Female-only Workspaces - Shared workplaces designed specifically for women to network and collaborate, offering an opportunity for disruptive innovation in office design and community building.
2. Gender-specific Products - Demand for gender-specific products still exists in some demographics, creating opportunities for businesses to prioritize and personalize customer needs.
3. Community-based Workspaces - Workspaces designed to facilitate networking and community building offer opportunities for businesses to innovate in collaboration and conferencing services.
Industry Implications
1. Office Design - There is an opportunity for disruptive innovation in office design and layout to better support female entrepreneurs and their specific needs.
2. Co-working Spaces - The trend of community-based workspaces is steadily growing for entrepreneurs, offering potential for disruptive innovation in conference services and networking events.
3. Personalized Products - Gender-specific demand offers opportunities for businesses to innovate around personalized products and services that cater to specific customer needs.
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