mē's 'Bright' Handheld Device Targets Dark Undereye Circles
Laura McQuarrie — December 27, 2016 — Life-Stages
References: mepower & refinery29
'Bright' is the name of a device from 'mē' that is specifically designed to help women "go beyond traditional eye creams" when it comes to fighting dark undereye circles.
The device uses Red LED Light and Radio Frequency, both of which are professional technologies that have been proven to boost the production of collagen and elastin for brighter eyes and smooth youthful-looking skin. The device specifically targets dark undereye circles, lines and puffiness that occur in all skin types.
To use the at-home beauty and anti-aging device, the brand suggests beginning with a fresh face that's free from makeup. The gadget can be moved across targeted eye areas for a few minutes and a slight vibration will indicate when it's time to switch sides. Once the treatment has been completed for the advised time, the device will beep and automatically switch off.
The device uses Red LED Light and Radio Frequency, both of which are professional technologies that have been proven to boost the production of collagen and elastin for brighter eyes and smooth youthful-looking skin. The device specifically targets dark undereye circles, lines and puffiness that occur in all skin types.
To use the at-home beauty and anti-aging device, the brand suggests beginning with a fresh face that's free from makeup. The gadget can be moved across targeted eye areas for a few minutes and a slight vibration will indicate when it's time to switch sides. Once the treatment has been completed for the advised time, the device will beep and automatically switch off.
Trend Themes
1. Eye-rejuvenating Devices - The rise of devices like 'Bright' by mē that use professional technologies to target specific beauty concerns, such as dark undereye circles, presents opportunities for disruptive innovation in the beauty industry.
2. At-home Beauty Technology - The growing popularity of at-home beauty and anti-aging devices like 'Bright' indicates a trend towards DIY skincare treatments, creating opportunities for disruptive innovation in the consumer electronics industry.
3. Professional Technologies for Everyday Use - The incorporation of professional skincare technologies, such as Red LED Light and Radio Frequency, into handheld devices like 'Bright' paves the way for disruptive innovation in the healthcare and wellness industry.
Industry Implications
1. Beauty - The beauty industry can explore disruptive innovations in developing targeted devices and technologies to address specific skincare concerns, such as dark undereye circles.
2. Consumer Electronics - Consumer electronics companies have an opportunity to disrupt the market by developing more advanced at-home beauty and anti-aging devices that are user-friendly and provide professional-grade results.
3. Healthcare and Wellness - The integration of professional skincare technologies into handheld devices opens up possibilities for disruptive innovations that can improve overall skin health and wellness for everyday consumers.
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