Hera Homme's UV Defense Stick Offers Shine Control and Freshness
Laura McQuarrie — October 17, 2018 — Fashion
References: hera & cosmeticsbusiness
Hera Homme was launched as a modern skincare range for the busy man, which provides multifunctional solutions for everything from cleansing and anti-aging to sun care, as seen in the brand's UV Defense Stick.
Unlike many sun care sticks that are only designed to offer UV protection, this one from Hera Homme is also packed with skincare-like properties, such as shine control and freshness. The product is packaged in a roll-on format, much like a deodorant stick, which is familiar and exceptionally convenient for on-the-go use.
Heatwaves in various parts of the world have increased the demand for sun sticks, as they can easily be applied during a hot summer day for protection and relief. Cosmetics Business reports that "the convenient format’s success is also due to use on the golf course."
Unlike many sun care sticks that are only designed to offer UV protection, this one from Hera Homme is also packed with skincare-like properties, such as shine control and freshness. The product is packaged in a roll-on format, much like a deodorant stick, which is familiar and exceptionally convenient for on-the-go use.
Heatwaves in various parts of the world have increased the demand for sun sticks, as they can easily be applied during a hot summer day for protection and relief. Cosmetics Business reports that "the convenient format’s success is also due to use on the golf course."
Trend Themes
1. Multifunctional Sun Protection - The Hera Homme UV Defense Stick showcases the trend of sun protection products that offer additional skincare-like benefits such as shine control and freshness.
2. Roll-on Packaging - The roll-on format of the UV Defense Stick reflects the trend of packaging convenience, making it exceptionally convenient for on-the-go use.
3. Increasing Demand for Sun Sticks - The rising demand for sun sticks, fueled by heatwaves and outdoor activities like golfing, presents an opportunity for skincare and cosmetics brands to innovate and cater to this specific need.
Industry Implications
1. Skincare - The skincare industry can capitalize on the trend of multifunctional sun protection by developing products that combine UV defense with other beneficial skincare properties.
2. Packaging - The packaging industry can explore and create more convenient and user-friendly formats, such as roll-on packaging, to meet the growing demand for on-the-go products.
3. Cosmetics - Cosmetics brands can tap into the rising demand for sun sticks by developing innovative formulations that offer both sun protection and additional benefits, like shine control and freshness.
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