'KindLook' Offers Affordable Luxury Products by Subscription Service
Laura McQuarrie — August 13, 2018 — Fashion
References: livekindly.co & instagram
'KindLook' is the name of a new cruelty-free beauty box subscription service that launched in the UK, making it easy for consumers to receive high-quality oils, lip products, facial cleansers and more at an accessible price point. Consumers are able to get their hands on an assortment of curated monthly beauty goods for a price of just £23.99 per box, which is significantly less than the retail value of the box—the company's first-ever box, released in June, was valued at £75.
While many consumers in the UK have eagerly been experimenting with the switch to plant-based eating, going fully vegan remains a challenge for those who have yet to find a cruelty-free replacement for their favorite beauty items. KindLook has the potential to make the transition to supporting only cruelty-free products as easy and affordable as possible.
While many consumers in the UK have eagerly been experimenting with the switch to plant-based eating, going fully vegan remains a challenge for those who have yet to find a cruelty-free replacement for their favorite beauty items. KindLook has the potential to make the transition to supporting only cruelty-free products as easy and affordable as possible.
Trend Themes
1. Cruelty-free Beauty - Opportunity for brands to develop and market cruelty-free beauty products and subscription services.
2. Affordable Luxury - Disruptive innovation opportunity to offer high-quality beauty products at accessible price points through subscription boxes.
3. Plant-based Beauty - Growing trend of consumers seeking vegan and plant-based alternatives in the beauty industry, creating opportunity for cruelty-free subscription services like KindLook.
Industry Implications
1. Beauty Subscription - Opportunity for beauty subscription companies to differentiate themselves by offering cruelty-free and affordable luxury products like KindLook.
2. Cruelty-free Beauty - Industry of beauty brands creating and marketing products that are not tested on animals or contain animal-derived ingredients, catering to the demand of conscious consumers.
3. Plant-based Products - Industry of vegan and plant-based beauty products that provide alternatives to traditional beauty items, driven by the growing demand for cruelty-free options.
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