Brett Domino Expresses His Feelings on the New Airbnb Logo in Song
Laura McQuarrie — July 21, 2014 — Art & Design
References: designtaxi
Brett Domino's 'A Song About the New Airbnb Logo,' says something that a lot of people are thinking about the rebranding—"Your new logo looks like balls." There's been a lot of talk about how suggestive the new Airbnb logo looks, not just in comparison to a guy's body parts, since it's also been compared to several parts of the female anatomy. But this tribute to Airbnb's new identity focuses just on its likeness to a pair of testicles, which is simple and amusing.
The song by the UK-based musician is brilliantly put together, with lyrics like: "Airbnb, can't you see that your new branding makes me feel uneasy?" and "Surely there must have been somebody in your creative team who noticed." Although it's been a few days now since the company's new identity has been unveiled, the Internet is still not done talking about it.
The song by the UK-based musician is brilliantly put together, with lyrics like: "Airbnb, can't you see that your new branding makes me feel uneasy?" and "Surely there must have been somebody in your creative team who noticed." Although it's been a few days now since the company's new identity has been unveiled, the Internet is still not done talking about it.
Trend Themes
1. Rebranding Controversy - Disruptive innovation opportunity for companies to carefully consider and test their new logos or branding to avoid negative reactions and controversy.
2. User-generated Content - Disruptive innovation opportunity for companies to engage with their audience by encouraging them to create songs, videos, or other forms of content about their brand.
3. Humorous Marketing - Disruptive innovation opportunity for brands to use humor as a way to connect with their audience and create memorable experiences.
Industry Implications
1. Advertising - Opportunity for advertising agencies to provide branding and creative services that help companies navigate potential controversies and create engaging campaigns.
2. Music - Opportunity for musicians and artists to create content that satirizes and brings attention to brand controversies, potentially gaining viral attention and new audiences.
3. Hospitality - Opportunity for hospitality brands like Airbnb to leverage user-generated content and humor to engage with their audience and build stronger brand loyalty.
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