The Ace Hotel Writers-in-Residence Program is a Treat for Guests
Rebecca Byers — February 12, 2015 — World
The Ace Hotel chain, based in Portland, Oregon, has announced an exciting Writers-in-Residence program that will see a roster of 12 authors cycle through the brand's seven international hotels, penning an open letter for guests as they go.
Each author will spend one month throughout one calendar year as a dedicated Ace Hotel writer-in-residence, penning an open letter to guests during that time.
The drop dates for each letter is kept a secret and is only announced the night before, making it a bit difficult if you plan on making a trip in the interest of getting in on this experience. Guests can expect a hand-stamped, numbered letter titled 'Dear Reader' beside their bed when they wake when the monthly letters drop.
This is a unique marketing effort on the part of Ace Hotel that offers an intimate and one of a kind experience that adds to the brand's stylish boutique hotel charm.
Each author will spend one month throughout one calendar year as a dedicated Ace Hotel writer-in-residence, penning an open letter to guests during that time.
The drop dates for each letter is kept a secret and is only announced the night before, making it a bit difficult if you plan on making a trip in the interest of getting in on this experience. Guests can expect a hand-stamped, numbered letter titled 'Dear Reader' beside their bed when they wake when the monthly letters drop.
This is a unique marketing effort on the part of Ace Hotel that offers an intimate and one of a kind experience that adds to the brand's stylish boutique hotel charm.
Trend Themes
1. Literary Lodging Programs - Hotels offering writer-in-residence programs as a unique guest experience.
2. Guest-centric Marketing - Brands offering personalized and interactive experiences to create a more memorable stay for guests.
3. Secret Drop Marketing - Brands creating suspense and intrigue by keeping a surprise element in their marketing strategies.
Industry Implications
1. Hospitality - Hotels and resorts offering unique guest experiences, creating lasting impressions and repeat business opportunities.
2. Publishing - Publishing companies partnering with hotels to offer writer-in-residence programs, increasing exposure and creating new revenue streams.
3. Tourism - Tourism boards promoting literary lodging programs as part of their destination marketing, attracting travelers seeking an immersive and unique experience.
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