IBEROSTAR's Superfan Program Rewards Extremely Loyal Guests
Laura McQuarrie — August 27, 2014 — Marketing
References: iberostar
IBEROSTAR knows that it has some extremely special guests that come to its hotels and in response to this, the Superfan hotel loyalty program was created to honor each and every one personally. 42% of the people who choose to stay at this Spanish hospitality chain are repeat clients, with the average guest returning about three times. However, there are some that have frequented the hotels anywhere between ten to twenty times, and this program celebrates them.
But beyond just booking a room, IBEROSTAR's guests bring that extra something special to the hotel. For example, there are guests who have gotten themselves tattooed with the IBEROSTAR star logo, or guests who send poems to the hotel every Christmas. With the Superfan program, these kinds of guests are treated to a VIP check-in, as well as premium service throughout their stay, including a room upgrade, an exclusive dinner, a private airport transfer and a completely customized experience.
But beyond just booking a room, IBEROSTAR's guests bring that extra something special to the hotel. For example, there are guests who have gotten themselves tattooed with the IBEROSTAR star logo, or guests who send poems to the hotel every Christmas. With the Superfan program, these kinds of guests are treated to a VIP check-in, as well as premium service throughout their stay, including a room upgrade, an exclusive dinner, a private airport transfer and a completely customized experience.
Trend Themes
1. Personalized Loyalty Programs - Opportunity for hotels and companies to create loyalty programs that recognize and celebrate highly loyal customers.
2. VIP Treatment - Opportunity for hotels to offer VIP check-in, premium service, and exclusive experiences to their most dedicated and special guests.
3. Customized Experiences - Opportunity for hotels to create unique and tailored experiences for guests who demonstrate extraordinary loyalty.
Industry Implications
1. Hospitality - Opportunity for hotels to innovatively enhance customer loyalty through personalized programs and VIP treatment.
2. Travel - Opportunity for travel companies to develop loyalty programs that offer personalized experiences and benefits to highly loyal customers.
3. Customer Relationship Management - Opportunity for CRM companies to create software solutions that enable hotels and businesses to effectively manage and reward their most loyal customers.
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