Thank you Farmer's Cleansing Water Features an Icelandic Moss Base
Laura McQuarrie — January 31, 2017 — Fashion
References: tyf.co.kr & takegoodcare
As an alternative to using purified water as a base ingredient in its facial cleanser, Korean beauty brand Thank You Farmer uses a moss extract in its 'Back to Iceland Cleansing Water.'
Moss was selected as the main ingredient in this cleanser because of its potent anti-inflammatory properties, rich vitamin content, as well as its naturally nourishing properties. As a result, the rinse-free cleanser is simple to use and suited to all skin types.
A number of alternative water ingredients from plants can be found in Thank You Farmer's complete product range, such as the bamboo water in its 'Sun Project Water Sun Cream.' Consumers who are tired of having dry and dehydrated skin from alcohols and astringents are now actively seeking cleansing personal care products powered by some of nature's best ingredients.
Moss was selected as the main ingredient in this cleanser because of its potent anti-inflammatory properties, rich vitamin content, as well as its naturally nourishing properties. As a result, the rinse-free cleanser is simple to use and suited to all skin types.
A number of alternative water ingredients from plants can be found in Thank You Farmer's complete product range, such as the bamboo water in its 'Sun Project Water Sun Cream.' Consumers who are tired of having dry and dehydrated skin from alcohols and astringents are now actively seeking cleansing personal care products powered by some of nature's best ingredients.
Trend Themes
1. Moss-based Skincare - Using moss extract as a base ingredient in skincare products presents an opportunity for brands to tap into the anti-inflammatory and nourishing properties of moss.
2. Plant-based Water Alternatives - Incorporating alternative water ingredients from plants, like bamboo water, in personal care products offers a natural and hydrating option for consumers who want to avoid dry and dehydrated skin caused by alcohols and astringents.
3. Nature-inspired Beauty - The trend towards using nature's best ingredients in beauty products encourages brands to source and feature potent natural extracts, like moss, in order to provide skincare solutions for all skin types.
Industry Implications
1. Skincare - Skincare brands can explore incorporating moss extract as a base ingredient in their products to leverage the anti-inflammatory and nourishing properties of moss, offering effective and natural skincare solutions.
2. Personal Care - The personal care industry can develop products that utilize plant-based water alternatives, such as bamboo water, to cater to the growing demand for natural and hydrating options to avoid dry and dehydrated skin.
3. Beauty - Beauty companies can capitalize on the nature-inspired beauty trend by sourcing and featuring potent natural extracts, like moss, in their products, providing customers with skincare solutions that harness the power of nature.
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