SKII and National Geographic's Campaign Features Famous Influencers
Jana Pijak — March 1, 2017 — Marketing
Asian beauty brand SKII and National Geopgraphic have teamed up for a new and environmentally themed campaign titled 'Face the Wild |Face the Camera Extreme Expeditions.' The campaign is centered around environmental changes and aims to spotlight how SKII products work to keep skin healthy and hydrated even in the most extreme of weather conditions.
Starring a famous cast that includes The Blonde Salad blogger and fashion designer Chiara Ferragni, Japanese actress Kasumi Arimura and Lee Si-young, a Korean actress and celebrated boxing champion, this campaign highlights gorgeous natural scenery from around the globe.
While Ferragni poses in the midst of California's dry dessert, Chinese actress Nini is lensed amidst the snowy landscape of North East China’s Changbai Mountains. Illustrating the capabilities of its coveted skincare, SKII teams up with National Geographic for a campaign that is both scenic and geared toward a Millennial audience of social media fans who will recognize its famous influencer cast.
Starring a famous cast that includes The Blonde Salad blogger and fashion designer Chiara Ferragni, Japanese actress Kasumi Arimura and Lee Si-young, a Korean actress and celebrated boxing champion, this campaign highlights gorgeous natural scenery from around the globe.
While Ferragni poses in the midst of California's dry dessert, Chinese actress Nini is lensed amidst the snowy landscape of North East China’s Changbai Mountains. Illustrating the capabilities of its coveted skincare, SKII teams up with National Geographic for a campaign that is both scenic and geared toward a Millennial audience of social media fans who will recognize its famous influencer cast.
Trend Themes
1. Environmental Awareness - The SKII and National Geographic campaign highlights the importance of environmental changes and encourages consumers to prioritize skincare products that are environmentally friendly and sustainable.
2. Extreme Weather Protection - The campaign showcases the ability of SKII products to keep skin healthy and hydrated even in the most extreme weather conditions, creating opportunities for innovative skincare products that offer enhanced protection.
3. Influencer Marketing - By leveraging famous influencers like Chiara Ferragni and Kasumi Arimura, SKII and National Geographic tap into the power of influencer marketing to reach and engage with a Millennial audience, presenting opportunities for businesses to collaborate with influencers in their marketing strategies.
Industry Implications
1. Skincare - The SKII and National Geographic campaign highlights the effectiveness of skincare products in extreme weather conditions, creating opportunities for the skincare industry to develop and market specialized products for different climate situations.
2. Environmental Conservation - The campaign emphasizes the need for environmentally friendly skincare products, creating opportunities for the environmental conservation industry to collaborate with skincare brands and promote sustainable practices.
3. Digital Marketing - The use of famous influencers in the campaign demonstrates the power of influencer marketing in reaching and engaging with target audiences, presenting opportunities for the digital marketing industry to develop innovative strategies for influencer collaborations.
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