El Pollo Loco Created a New Line of Loco Lunch Boxes for Adults
Katherine Pendrill — March 1, 2021 — Lifestyle
References: chewboom
With its new line of Loco Lunch Boxes, El Pollo Loco has put an adult twist on the classic Happy Meal combo.
The new Loco Lunch Boxes are designed as a convenient on-the-go lunch solution for adults. Much like the iconic McDonald Happy Meal, each Loco Lunch comes in an easy-to-carry box. But unlike a Happy Meal, these lunch kits are filled with very flavorful meals that adults will love. For instance, there's a Chicken Guacamole Burrito combo that features citrus-marinated, fire-grilled chicken wrapped in a flour tortilla alongside fresh guacamole, pinto beans, shredded cabbage, and sour cream. There's also a Baja Shrimp Tacos meal that features two tacos filled with chipotle and garlic-marinated shrimp, shredded cabbage, pico de gallo, and Baja chipotle sauce. All meals also come with a rice and beans cup, chips, salsa, and a churro for dessert.
Image Credit: El Pollo Loco
The new Loco Lunch Boxes are designed as a convenient on-the-go lunch solution for adults. Much like the iconic McDonald Happy Meal, each Loco Lunch comes in an easy-to-carry box. But unlike a Happy Meal, these lunch kits are filled with very flavorful meals that adults will love. For instance, there's a Chicken Guacamole Burrito combo that features citrus-marinated, fire-grilled chicken wrapped in a flour tortilla alongside fresh guacamole, pinto beans, shredded cabbage, and sour cream. There's also a Baja Shrimp Tacos meal that features two tacos filled with chipotle and garlic-marinated shrimp, shredded cabbage, pico de gallo, and Baja chipotle sauce. All meals also come with a rice and beans cup, chips, salsa, and a churro for dessert.
Image Credit: El Pollo Loco
Trend Themes
1. Gourmet Convenience Food - The rise of adult-themed lunch boxes with flavorful and diverse meal options present opportunities for companies to innovate with convenient yet tasty meal options.
2. Adult Happy Meal Combos - Companies can capitalize on the success of the Loco Lunch Boxes and create adult-themed lunch combos packaged similarly to the iconic Happy Meal but with elevated flavors and ingredients.
3. Mexican-inspired On-the-go Meals - With the growing demand for Mexican-inspired cuisine, businesses have an opportunity to innovate in the on-the-go meal market with tasty, portable, and affordable Mexican-inspired meals.
Industry Implications
1. Fast Food - Fast food restaurants can improve the quality of their on-the-go meal options by focusing on variety and flavor, capturing a large portion of the busy adult market.
2. Food Delivery Services - Food delivery services can partner with restaurants offering flavorful and convenient lunch box options, offering a wider variety of meal options to busy adults who want something tasty and quick.
3. Meal Kit Companies - Meal kit companies can capitalize on the trend of gourmet convenience food by offering adult-themed lunch box options for busy consumers, complete with all the necessary ingredients and recipe instructions.
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