UK-Based Grocery Chain 'Iceland' Launches Vegan Lamb Kofta Skewers
Grace Mahas — July 26, 2019 — Eco
Plant-based "flexitarian" diets have increased in popularity globally, and UK-based grocery store chain Iceland recently announced the launch of its 'Vegan Lamb Kofta Skewers.' In 2018, Iceland launched its own line of frozen vegan products that were widely popular, and the plant-based kofta skewers are its newest product addition.
The skewers are perfect for the barbecue or the oven and are made from soy, mushrooms, quinoa, and dried red pepper. The Vegan Lamb Kofta Skewers boast garlic, mint and lemon spices that give the plant-based meat a hearty and flavorful taste profile. The vegan kofta skewers replicate the traditional tastes of the middle eastern food and the skewers can be enjoyed on their own, with tzatziki, hummus or mustard.
The product is ideal for individuals following a vegan lifestyle or those looking to experiment with more plant-based foods.
The skewers are perfect for the barbecue or the oven and are made from soy, mushrooms, quinoa, and dried red pepper. The Vegan Lamb Kofta Skewers boast garlic, mint and lemon spices that give the plant-based meat a hearty and flavorful taste profile. The vegan kofta skewers replicate the traditional tastes of the middle eastern food and the skewers can be enjoyed on their own, with tzatziki, hummus or mustard.
The product is ideal for individuals following a vegan lifestyle or those looking to experiment with more plant-based foods.
Trend Themes
1. Flexitarian Diets - Opportunity for innovative plant-based products that cater to individuals following flexitarian diets.
2. Frozen Vegan Products - Potential for disruptive innovation in the frozen food industry with the introduction of a wide range of vegan options.
3. Middle Eastern Flavors - An opportunity to capitalize on the rising popularity of middle eastern cuisine by creating innovative plant-based alternatives using traditional flavors.
Industry Implications
1. Grocery Store Chains - Grocery chains can benefit from the growing demand for vegan products by expanding their offerings to include a variety of plant-based options.
2. Barbecue and Oven Accessories - Disruptive innovation potential for companies in the barbecue and oven accessories industry, as the popularity of plant-based skewers creates a need for innovative cooking tools and accessories.
3. Middle Eastern Cuisine - Restaurants and food businesses specializing in middle eastern cuisine can explore incorporating plant-based alternatives to attract a wider customer base.
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