Student events are held virtually amidst ongoing safety precautions
Trend - Many student-focused events have adapted to a virtual format as the restrictions related to COVID-19 have loosened but not fully lifted in most parts of the world. Everything from social events to orientation rituals are now taking place online in places that are being cautious about preventing the spread of the virus.
Insight - Students today are undergoing an unprecedented shift in learning, and have had to adapt to uncertainties when it comes to in-person or virtual schooling. Though more adaptive, students are still seeking the social connections that come with being in school—and are looking for new ways to establish those rituals and connections.
Insight - Students today are undergoing an unprecedented shift in learning, and have had to adapt to uncertainties when it comes to in-person or virtual schooling. Though more adaptive, students are still seeking the social connections that come with being in school—and are looking for new ways to establish those rituals and connections.
Workshop Question - How is your brand prioritizing its customers’ lifestyle changes?
Trend Themes
1. Virtual Student Events - With social distancing measures still in place, students are seeking virtual ways to connect with each other and establish rituals and connections that are normally established in person
2. Digital Welcome Weeks - As the pandemic forces universities to hold classes online, many are reimagining their traditional welcome weeks as digital gatherings to help students connect with peers and local businesses virtually
3. Virtual Interactive Challenges - Brands are leveraging the popularity of social media platforms to launch interactive challenges to keep young fans engaged, and to provide much-needed normalcy to students across the US
Industry Implications
1. Education Technology - With schools closed or classes held online, the education technology industry has a clear opportunity to develop more immersive virtual experiences for students to connect with school and each other
2. Virtual Event Platforms - As more events shift to a virtual format, virtual event platforms have a significant opportunity to attract users, offer more interactive features, and provide a unique experience that translates online
3. Branded Student Experiences - Brands have an opportunity to provide unique experiences to win the loyalty of younger consumers, such as interactive challenges, digital fairs, and virtual proms that keep teens engaged and connected
4 Featured, 31 Examples:
54,235 Total Clicks
Date Range:
May 20 — Sep 20
Trending:
Warm
Consumer Insight Topics:
