Beauty brands are looking for ways to engage consumers with science
Trend - As an exponentially growing category in beauty, microbiome skincare has received quite a bit of attention in the last few years. Brands are now seeking to engage consumers who are interested in trying out such products with strategic branding that places emphasis on science and education.
Insight - Guided by a desire to be informed about the things they consume—from the science behind products to the manufacturing techniques that a brand employs, consumers are creating a demand for transparency and knowledge production. This comes as a result of the saturation of offerings in the contemporary market, which forces many to do research on what best works for them. Consulting trustworthy sources to learn more and even satisfy a sense of curiosity, individuals feel more confident in their purchasing decisions.
Insight - Guided by a desire to be informed about the things they consume—from the science behind products to the manufacturing techniques that a brand employs, consumers are creating a demand for transparency and knowledge production. This comes as a result of the saturation of offerings in the contemporary market, which forces many to do research on what best works for them. Consulting trustworthy sources to learn more and even satisfy a sense of curiosity, individuals feel more confident in their purchasing decisions.
Workshop Question - How might your brand introduce knowledge value in your product experience?
Trend Themes
1. Microbiome Skincare Trend - Beauty brands are utilizing microbiome skincare and providing education to engage consumers.
2. Demand for Transparency Trend - Consumers are craving transparency from the products they use, creating opportunities for brands to provide education and trustworthy sources.
3. Probiotic Skincare Trend - Brands are utilizing probiotics in their skincare formulations to restore and balance the skin while gently exfoliating and providing other benefits.
Industry Implications
1. Beauty and Skincare - The microbiome skincare trend is influencing the beauty industry, prompting companies to create new products and educate consumers about the science behind them.
2. Wellness and Health - The probiotic skincare trend is a part of the larger wellness movement, with consumers seeking natural and holistic solutions for their health and beauty needs.
3. Technology and AI - Companies are incorporating advanced skin tech experiences and artificial intelligence technology to create innovative skin scanning tools and personalized skincare routines.
