YETI Launched a Wide Range of School Supplies
Grace Mahas — August 14, 2020 — Art & Design
References: yeti
With the back to school season nearly upon us, YETI debuted a wide range of supplies that are durable enough to survive the thorough cleansing likely to remain underway amid the pandemic. The new collection boasts vibrant, playful colorways – ideal for both men and women.
The collection includes a variety of ramblers in all types of sizes and colors for any student, whether you’re headed to the playground, or back to campus. In addition, the brand also debuted the YETI Daytrip Lunchbag to let students ditch the brown paper bag for a luxury, durable option. It offers hours-worth of insulation to ensure that your lunch never gets soggy.
The new collection is available to purchase online and in select retailers.
Image Credit: YETI
The collection includes a variety of ramblers in all types of sizes and colors for any student, whether you’re headed to the playground, or back to campus. In addition, the brand also debuted the YETI Daytrip Lunchbag to let students ditch the brown paper bag for a luxury, durable option. It offers hours-worth of insulation to ensure that your lunch never gets soggy.
The new collection is available to purchase online and in select retailers.
Image Credit: YETI
Trend Themes
1. Durable-school-supplies - Disruptive innovation opportunity: Develop new and improved durable school supplies that can withstand thorough cleaning and last longer.
2. Vibrant-colorways - Disruptive innovation opportunity: Create a line of school supplies with vibrant, playful colorways to appeal to both men and women.
3. Luxury-lunchbags - Disruptive innovation opportunity: Design high-end, durable lunchbags with superior insulation to replace traditional brown paper bags.
Industry Implications
1. Education - Disruptive innovation opportunity: Develop and market innovative durable school supplies that meet the demand for long-lasting and easy-to-clean products.
2. Retail - Disruptive innovation opportunity: Partner with brands to stock and sell durable, vibrant school supplies in stores and online, catering to the back-to-school market.
3. Food and Beverage - Disruptive innovation opportunity: Launch a line of luxury lunchbags with advanced insulation technology for maintaining temperatures, targeting students and working professionals.
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