Brands and organizations are battling the spread of misinformation during COVID-19
Trend - Since March, mainstream Western media has covered COVID-19 content in high volumes and many have taken to social media to share about the virus, creating a bigger opportunity for misinformation. To remedy this, organizations are going beyond traditional fact-checking platforms and are aiming to engage consumers directly with authentic information through building community, centered around experts and verification.
Insight - In recent years, individuals have become aware of the dangers of fake news and as a result, many are increasingly skeptical about the information they consume, both online and in print. COVID-19 has caused people to do a lot of research, pertaining to the virus itself, its effect on other countries, the political responses to the pandemic, and so on. Because of this desire of wanting to understand and better educate themselves in the pandemic, individuals are looking for trustworthy and verified information.
Insight - In recent years, individuals have become aware of the dangers of fake news and as a result, many are increasingly skeptical about the information they consume, both online and in print. COVID-19 has caused people to do a lot of research, pertaining to the virus itself, its effect on other countries, the political responses to the pandemic, and so on. Because of this desire of wanting to understand and better educate themselves in the pandemic, individuals are looking for trustworthy and verified information.
Workshop Question - How can your brand combat the spread of fake news?
Trend Themes
1. Verified Information Campaigns - Organizations are aiming to engage consumers directly with authentic information through building community, centered around experts and verification.
2. Influencer Marketing for Experts - Businesses are looking toward verified experts—or even 'healthcare influencers'—that are able to share trustworthy facts in an efficient manner.
3. Covid-specific Content Series - Initiatives are focused on revealing trustworthy information, pertaining to scientific facts, as well as economic, social, and political issues amid the ongoing pandemic.
Industry Implications
1. Media and Journalism - Businesses can benefit from building platforms for verified information campaigns to battle fake news and provide authentic and trustworthy information.
2. Influencer Marketing - Through verified influencer marketing, businesses have the opportunity to engage and educate their customers directly, building trust and authority in their industry.
3. Social Activism and Philanthropy - Organizations can collaborate with social mobilization groups and foundations to launch initiatives like 'Verified' to spread trusted pandemic information and even stories 'from the best of humanity.'
4 Featured, 18 Examples:
21,738 Total Clicks
Date Range:
Sep 20 — Sep 20
Trending:
Mild
Consumer Insight Topics:
