Natural Light Responds to Campus Closures with 'Dorm From Home' Concept
Grace Mahas — July 29, 2020 — Marketing
References: naturallight
The back to school season looks vastly different in 2020 than in previous years, with many universities and colleges enact social distancing regulations and opting for online classes. In an effort to bring dorm room experience to one lucky fan (aged 21+) amid the pandemic, Natural Light is awarding a 'Mobile Dorm' to a student to "enjoy the freedoms of college from home." The Dorm From Home mobile unit can be parked in your (or your parent's) backyard and includes a mini-fridge, flat-screen television, gaming system, and a semester’s worth of Natty Light beer money to enjoy responsibly.
“Having to miss a semester on-campus is a devastating feeling for our fans,” said Daniel Blake, Vice President of US Value Brands at Anheuser-Busch. “We could never replace the full experience, but Dorm From Home will give a piece of the college lifestyle back to one lucky fan and more importantly, it’s a reminder to the full Natty community that the college experience is worth celebrating, no matter where you are.”
Image Credit: Natural Light
“Having to miss a semester on-campus is a devastating feeling for our fans,” said Daniel Blake, Vice President of US Value Brands at Anheuser-Busch. “We could never replace the full experience, but Dorm From Home will give a piece of the college lifestyle back to one lucky fan and more importantly, it’s a reminder to the full Natty community that the college experience is worth celebrating, no matter where you are.”
Image Credit: Natural Light
Trend Themes
1. Mobile Dorm Rooms - There is an opportunity to create and market mobile dorm rooms for students who are unable to attend college on campus.
2. At-home College Experiences - There is a demand for innovative concepts that bring the college experience to students' homes.
3. Branded College Experiences - Brands can collaborate with universities to create unique at-home college experiences that resonate with students.
Industry Implications
1. Hospitality - The hospitality industry can explore offering mobile dorm room rentals as a way to adapt to the changing demands of students.
2. Technology - The technology industry can develop innovative solutions to recreate the college experience at home, such as virtual reality dorm room simulations.
3. Alcohol/beverage - Alcohol and beverage companies can partner with universities to provide at-home college experiences, including branded products and experiences.
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