These Automotive Ads Map Stay-Home Routes from Room to Room
Laura McQuarrie — June 20, 2020 — Marketing
References: hyundai & adsoftheworld
A lot of advertisements have had to be altered during a global pandemic with shelter in place orders and this is especially true for the automotive and travel industries, which have shifted their messaging to emphasize future journeys—or in this case, the routes from room to room. Hyundai Australia worked with Innocean Sydney on a series of ads that suit the current times, recognizing that peoples' day-to-day lives look very similar in 2020, and the most commuting the average person is doing is from one room to another.
The ads all depict floorplans and show paths from getting to one place to another—while going for a meal is a twisty round-trip from the couch to the kitchen and back, students are enjoying their shortest commutes ever by rolling out of a bed and to a desk.
Image Credit: Hyundai
The ads all depict floorplans and show paths from getting to one place to another—while going for a meal is a twisty round-trip from the couch to the kitchen and back, students are enjoying their shortest commutes ever by rolling out of a bed and to a desk.
Image Credit: Hyundai
Trend Themes
1. Adapted Advertising - Industries are having to shift their messaging to suit the current times and emphasize future travel.
2. Indoor Living - Given shelter in place orders, people are spending more time indoors, making advertising specific to an indoor lifestyle a potential opportunity.
3. Route Showcasing - Highlighting unique routes within familiar spaces offers an opportunity for creative advertising.
Industry Implications
1. Automotive - The automotive industry has had to adapt its advertising to reflect changing travel patterns and emphasize future journeys.
2. Travel - The travel industry has shifted messaging to emphasize future journeys and could explore advertising opportunities specific to in-home travel.
3. Home Goods/electronics - Indoor living has resulted in increased demand for home goods and electronics, and advertising specific to an indoor lifestyle can explore advertising opportunities.
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