The New adidas Originals Collection is Full of Retro Branding
Riley von Niessen — June 9, 2017 — Fashion
In time for summer, a new adidas Originals collection was launched, which is full of vivid tracksuits, boldly branded tees, tanks, shorts, and much more.
Like all of the offerings from adidas Originals, each of the garments features it's retro Trefoil logo, which has since been replaced by the three diagonal stripes. In addition to making use of the retro branding that takes consumers back in time, the collection is full of old school cuts and colorways that work to the same end. For example, one ensemble that's featured in the new adidas Originals lookbook is a matching tank top and shorts that are a light hue of pink. The brand's logo is at the center of the top, as well as near the hemline on the shorts.
Like all of the offerings from adidas Originals, each of the garments features it's retro Trefoil logo, which has since been replaced by the three diagonal stripes. In addition to making use of the retro branding that takes consumers back in time, the collection is full of old school cuts and colorways that work to the same end. For example, one ensemble that's featured in the new adidas Originals lookbook is a matching tank top and shorts that are a light hue of pink. The brand's logo is at the center of the top, as well as near the hemline on the shorts.
Trend Themes
1. 70s-inspired Athletic Apparel - Opportunity for brands to tap into consumers' nostalgia with bold retro branding and old school colorways.
2. Retro Branding Resurrection - Reviving retro logos for a new generation of consumers brings a breath of fresh air and new appeal to iconic brands.
3. Summer Leisure Chic - There is a space for retro inspired leisure wear to take over the casual wear market this summer.
Industry Implications
1. Athletic Apparel - Athletic apparel brands looking for new ways to innovate in a continuously growing market.
2. Fashion and Style - Fashion and style innovators taking cues from retro trends to keep their products relevant.
3. Marketing and Advertising - Marketing and advertising trends incorporating nostalgia and retro vibes for new product launches.
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