The Levi’s Skateboard Clothes Lookbook Pays Tribute to Workers in the 30s
Levi‘s unveiled a new line of skateboard clothes, which was inspired by the brand's San Francisco roots. The entire collection features pieces that resemble modernized attire from the 30s and 40s. The brand even reached into its personal archives to get inspired and redesign some classic pieces of clothing.
Pieces of the skateboard clothes collection include the 'Work Pant,' 'Quilted Mason Shirt' and the 'Lined Chorecoat.' In order to fully convey this unique line, the brand created a video to accompany the launch.
The video focuses on two skateboarders travelling through the city of San Francisco on their boards. It features the male's conducting tricks throughout their scenic-filled commute, but never shows their faces. Concealing the faces of the boarders allows the viewer to fully focus on the clothing elements.
Pieces of the skateboard clothes collection include the 'Work Pant,' 'Quilted Mason Shirt' and the 'Lined Chorecoat.' In order to fully convey this unique line, the brand created a video to accompany the launch.
The video focuses on two skateboarders travelling through the city of San Francisco on their boards. It features the male's conducting tricks throughout their scenic-filled commute, but never shows their faces. Concealing the faces of the boarders allows the viewer to fully focus on the clothing elements.
Trend Themes
1. 30s-inspired Fashion - Opportunity for clothing brands to tap into the nostalgia for vintage fashion and create modernized versions of 30s attire.
2. Skateboard and Streetwear Fusion - Opportunity for skateboard and streetwear brands to collaborate and create a unique line of clothing inspired by skateboarding culture.
3. Archive-inspired Designs - Opportunity for brands to dive into their archives and redesign classic pieces of clothing with a modern twist.
Industry Implications
1. Fashion - Fashion brands can explore 30s-inspired designs and integrate them into their collections for a retro aesthetic.
2. Skateboarding - Skateboard and streetwear brands can collaborate to create innovative skateboard clothes that blend fashion and functionality.
3. Apparel Manufacturing - Manufacturers can partner with fashion brands to help recreate archive-inspired designs and produce them at scale.
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