The Supreme Spring/Summer 2015 Editorial is Featured in GRIND
Vasiliki Marapas — March 11, 2015 — Fashion
References: supremenewyork & highsnobiety
The Supreme Spring/Summer 2015 collection is featured in yet another editorial for GRIND.
The editorial was shot in Miami, giving it the balmy, easy vibe that's experienced when you're in a place that's warm year-round. The locale is offset by the 90s aesthetic of the garments, which features bright colors against loud patterns. It's busy, definitely, but restrained enough to ensure that it's still wearable. This is streetwear at its finest: effortless yet idiosyncratic; fun yet sophisticated; retro yet contemporary. It is knowing when and how to find this balance, and toeing the line, that elevates a collection from being "good" to being "great."
The seasonal offerings for the Supreme Spring/Summer 2015 are displayed alongside the brand's collaboration with Thrasher, a reputable skateboard magazine.
The editorial was shot in Miami, giving it the balmy, easy vibe that's experienced when you're in a place that's warm year-round. The locale is offset by the 90s aesthetic of the garments, which features bright colors against loud patterns. It's busy, definitely, but restrained enough to ensure that it's still wearable. This is streetwear at its finest: effortless yet idiosyncratic; fun yet sophisticated; retro yet contemporary. It is knowing when and how to find this balance, and toeing the line, that elevates a collection from being "good" to being "great."
The seasonal offerings for the Supreme Spring/Summer 2015 are displayed alongside the brand's collaboration with Thrasher, a reputable skateboard magazine.
Trend Themes
1. 90s Streetwear Resurgence - Opportunity for brands to tap into the nostalgia of the 90s and create vibrant streetwear collections that blend retro aesthetics with a contemporary twist.
2. Collaboration with Lifestyle Magazines - Chance for brands to partner with influential lifestyle magazines to create unique and highly sought-after collections that cater to specific niche markets.
3. Balancing Retro and Contemporary - Opportunity for designers to strike a balance between old-school nostalgia and modern trends to create streetwear collections that are both nostalgic and cutting-edge.
Industry Implications
1. Fashion Apparel - Fashion brands can capitalize on the resurgence of 90s streetwear by creating vibrant collections that appeal to consumers seeking retro-inspired styles.
2. Publishing - Magazines and publications can explore collaborations with fashion brands to produce exclusive streetwear collections that connect with their readership and generate buzz.
3. Skateboard Industry - Skateboard companies can partner with streetwear brands to create collaborative collections that merge the worlds of skateboarding and fashion, appealing to a broader consumer base.
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